If you don’t believe in your marketing approach, why should we?
I get it. It’s a tough market right now. We all find that our numbers are down and people are reluctant to spend money.
It’s a time when we all would love to see a great new approach that gives us a way to get business back on track.
There has been an amazing increase in the number of people who contact me to connect on LinkedIn. Apparently a large number of people have been reading my articles and listening to our podcasts and feel that it would be great to connect to follow and talk. That is great. I sincerely like that…
But then….
I get the next email, sometimes within seconds that offers me a great new marketing approach. Something that has achieved many times returns for major clients…if only I pay them thousands to have them walk me through it.
No.
Not cool.
If your marketing campaign approach is so great then why should I pay you up front? Surely since it is so amazingly awesome and successful you’d be wanting to share in my new success…maybe even in the margheritas on a beach once we celebrate our incredible achievements. Doesn’t a fixed price at the outset suggest that you either haven’t fully worked the maths of this terrific investment…
Or maybe you don’t believe in it either.
I understand that you are looking for a way to boost your business. You may even have been genuine when you wanted to connect. You just aren’t going to get me to buy into your new funnel or chain or whatever just because of that connection. That’s not how this works.
Demonstrate that you share in the success or failure of your approach. Show some faith in what you do instead of just asking for money.
Then, maybe, we can talk.
Available P6 Planning Consultant | Father of two | Business Owner | Construction Manager | QBCC Open Builder | Project Management Consultant | ACES Committee |
4 年Haha I love this. Yep every second 25 yo with an iphone and selfie stick these days is a friggen marketing genius. Give me a break. Eventually the customers that matter return when the rubber needs to hit the road and the glare from the bright lights has worn off.
This generated wry smile for me. I think we've all been subject to (victim of? ) a similar scenario. I welcome the increased connection requests (the genuine ones) for the same reasons you enjoy and appreciate them. However, we can no longer rely on our more traditional, tried and tested ways extending our knowledge, our networks and our sources of osmosis-like learning through face to face connections, travel, events, meetings or live workshops. And in a period of unprecedented lay-offs and forced changes in employment, I do in fact applaud those who are trying to sustain their lives and families by reinventing themselves and their careers. But they're learning too. Let's look for the silver lining, the hidden gems of knowledge we come across as we weed out the irritations, but 100% let's take your lead, Nathan Jones, and let's keep connecting. And in doing so, stay connected.
Independent Consultant for Project Planning and Scheduling, Schedule Risk Analyses and also Co-Founder of Turbo-Chart
4 年I am repeatedly amazed at how many people offer business coaching, and seem to have such little practical experience themselves.