You don't always need to be the news, just related to it

Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, and even charities to make a big impact. The premise being that you don’t need to be the news—you just need to be related to it.

It is a term that refers to the process of using current news to generate interest, including media interest, and reach a wide audience. A recent example is the Spring Budget here in the UK where journalists will have got thousands of people providing a response to the budget, piggy-backing their expertise and services on the back of this main, and importantly trending, news topic.

But newsjacking can also be fun and topical using TV shows. It is a useful PR tool that allows you to position your brand or organisation in a relevant, topical, and newsworthy and sometimes fun context.

How? By being quick to identify a news story and then leveraging that story as an opportunity to frame your messaging, you can generate buzz and build your brand awareness.

In this podcast episode, I share some of the tips and tricks you can use to undertake newsjacking and some examples of newsjacking campaigns from other organisations so you can get an idea of the impact that this form of public relations and content can have.

The best bit? You can listen right here!

I’d love to know if you are going to give this a go? or if you did, how did it go?

Leave me a voice message on speakpipe page or DM me or leave a comment below.

Emma