Are You Doing Video? If Not You may Want To Read This!

Major Marketing Trend #1: Video Is Taking Over

I don’t need to tell you how awesome video is. Between Netflix, Snapchat, Instagram Stories, and Facebook Live, it’s no secret that video has become a staple of our everyday lives. A whopping?75 MILLION consumers?in the US alone watch video content on a daily basis…

And it’s predicted that?82% of ALL internet traffic will come through video by 2021.?Guys, that is huge! So if you’re not taking advantage of video in your marketing,?you absolutely need to be…?And this includes LIVE video too.?By 2021, it’s expected that 13% of all internet traffic will be specifically from LIVE video.?Kinda cool right? It’s no secret that people love real, relatable and relevant content, which you’ll see is a huge underlying factor in the trends I’m sharing with you today.

So I’m curious to know – what video content do you create or consume most regularly outside of YouTube? Comment below and let me know.

Now, there’s something important I want to talk about when it comes to video… and that is the?“attention span myth”?– the belief that people’s attention spans are shorter than they used to be, therefore long video content no longer works. Well, I’m here to say that is absolutely not true. Think: when’s the last time you binged watched something for hours on Netflix? Well, Science says it was likely sometime in the last 24 hours. Lol. Netflix reports that its nearly 118 million subscribers watch 140 million hours of content on average per day.?That’s 71 minutes per user per day!

So have people’s attention spans really gotten shorter?! NO! Not at all. But what has changed is the increase in easy and available options to choose from, and the simultaneous decrease in people’s intolerance of crappy content. The truth is, your video content can be as long as you want, as long as you’re adding educational or entertainment value, it’s high quality, easy and available!

This is what I call?“The Netflix Effect”?– there are TONS of incredibly high-quality video options available in just one click. But if someone isn’t loving what you’re putting out, they can move on…

So hate to say it guys, you can’t blame the algorithm or people’s?“shorter attention spans”?for your lame content. As marketers today, we are not only in the ATTENTION business, but in the RETENTION business… so how ya gonna get people to stick around? By creating engaging, valuable content.

But, before I move on, there’s something else that’s important to know about video length. If the purpose of your video is not education or entertainment, but rather ENGAGEMENT. Shorter videos do outperform longer videos. Testing has shown that videos around?two minutes in length?generate the highest levels of engagement. It makes sense right, when you’re asking for something from your viewer – i.e. engagement – get to the point or they gone.