You are doing Google Analytics all wrong. Here is why

I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from: incorrect tracking code, selecting wrong KPIs to analysing data without using custom reports & advanced segments.

But the biggest problem of all, in web analytics is 'Misinterpretation of Analytics data'

Everyone seems to be making this mistake of crediting conversions and e-commerce transactions to wrong marketing channel and that too over and over again. 

Read one of the most shared article on social media in the analytics industry: https://bit.ly/1RrtB30