Are You Doing It Backwards?

In the world of internet marketing, giants like Alex Hormozi, Gary Vee,and others often advocate for building large, engaged communities through free content before making any significant offers. The strategy is appealing: grow a loyal following, build trust, and then, eventually, sell to that audience. And there’s no doubt—there are significant benefits to this approach. A thriving community can create a sense of belonging, offer valuable feedback, and even generate organic referrals. However, there’s a critical question to ask: Are you doing it backwards?

While building a free community is a powerful strategy, the reality is that if you don’t make money quickly, your business may not survive long enough to reap the benefits of that community. The truth is, getting sales right away does more than just keep your business afloat; it helps you refine your offers, understand what resonates with your audience, and ensures that the community you eventually build is filled with people who are not only fans but also paying clients.

Why Immediate Sales Matter

Making sales early in your business journey is essential for several reasons. First, it provides immediate validation that your offer works. Instead of spending months—or even years—building a community of freebie seekers, making sales right away helps you focus on what actually converts. This real-time feedback loop is invaluable. It tells you what your market truly values and what they’re willing to pay for, allowing you to adjust your strategies accordingly.

Moreover, making early sales ensures that your community, when you do build it, is populated with the right people—those who see value in your offerings and are invested in your success. On the other hand, if you focus solely on building a free community, you risk attracting the wrong audience—people who may not be aligned with your business goals and can even steer you off course with their demands and feedback that doesn’t translate into sales.

The Psychological Power of Sales

There’s also a significant psychological factor at play. The confidence boost that comes from making sales early on cannot be overstated. Each sale reinforces the belief that you are capable of helping others, which in turn propels you forward. It creates momentum. When you see the tangible results of your efforts—clients benefiting from your products or services—it fuels your drive to reach and help even more people. This cycle of success and reinforcement is what keeps businesses alive and thriving.

On the other hand, focusing too much on “someday” can lead to stagnation. The “someday” mindset, where you think you’ll start selling after you’ve built a large enough community, is a trap. It can cause you to delay taking action, waiting for the perfect moment that may never come. In the meantime, your business could be missing out on valuable revenue and growth opportunities.

Make Offers Right Away

The bottom line? Don’t get stuck in the "someday" frame of mind. Start making offers right away. Whether it’s a small, entry-level product or a higher-ticket service, putting your offer out there immediately helps you gain clarity, build confidence, and generate the revenue you need to keep going.

Remember, the goal is not to bypass the benefits of community-building, but to ensure that when you do build that community, it’s filled with clients who are as invested in your success as you are in theirs. Start selling now, refine as you go, and let your growing community become a powerful asset that supports your business, rather than the other way around.

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