If You doesn't have clicks on an ad, you may still earn a small amount of money for it being shown on your website - Google AdSense New Policy

Google AdSense can pay you for impressions.

While the primary payment method has historically been based on clicks (CPC), AdSense has introduced a new model where publishers can also earn revenue based on the number of times their ads are displayed (CPM). ?

This means that even if a user doesn't click on an ad, you may still earn a small amount of money for it being shown on your website. However, the amount you earn per impression will generally be lower than what you would earn from a click.

It's important to note that the specific payment model for your AdSense account will depend on several factors, including:

• Advertisers' bidding strategies: Some advertisers may be willing to pay more per impression than others.
• Your website's content and audience: The quality and relevance of your content can influence the value of your ad impressions.
• The overall performance of your AdSense ads: Factors like click-through rates and conversion rates can also impact your earnings.

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