You did that on purpose

It's been a minute?

However you might define purpose, it's something that you do with intent.

So right back to childhood squabbles and 'you broke my toy on purpose', it's about intention.

As adults, and when we think about our work and careers, purpose is often overlooked in favour of goals, metrics and measures.

But if you don't actually do something with intent - put your heart and soul into it, then are you even trying to reach the right goals?

Let me make that a bit more simple as I know I'm going deep for a Monday here.

Your goal is 100 new customers by Christmas.

Do you want happy, loyal customers who will stay with you and tell their friends about you?

Of course.

So you've got to have a clear purpose to reach that goal.

And the intent is the important bit - the bit that makes sure you do put your heart into it.

Purpose is what makes us do the right thing - and do things properly.

So, I challenge you with this.

Have a look at your goals and ask yourself - what's the purpose behind each of them?