Are You Delivering a Service or an Experience?

Ciao Amici!

How do you get from point A to point B? How do you fill in the space between the highs and the lows? How do you solve your clients’ problems?

Let me illustrate the difference between providing a service and providing an emotional experience for your clients with a simple example.?

Remember last month when you wanted or needed something and you got on your computer or phone? You might have searched Amazon, made a choice, and waited a day until it showed up on your doorstep in a brown box with a smile on the side. Amazon provided a convenient service for you.

Contrast that with the memory of when you were a child and wanted something so bad that you wrote a letter to Santa sometime between Halloween and Thanksgiving. You waited and prayed every night, for what FELT like years, that Santa would agree with your self-assessment that you were indeed an excellent child all year and deserved what you asked for.?

Then, you woke up on Christmas morning to find it under your tree. Remember the JOY and emotions that energized your whole being? Santa and your parents worked together to provide that experience for you, and the emotions and memories that were created have stayed with you forever!

That is the difference between a service and an experience.?

When we provide a service for our clients, even before they travel with us, we ensure they get the experience they were looking for before they get to know us. When they travel with us, they will get the emotions they have been looking for with the services we provide, and the expectation that their decision was the right one will be roundly affirmed.

We want them to crave more, we want them to experience, without hesitation, everything that we have planned for them with an open mind and soul. After all, what we plan for our clients are life-changing experiences through the discovery of their senses in full form.

Can you imagine enjoying dinner without tasting the meal? Neither can I. You need to have that tasting sense working or you won't have the experience you desire and deserve.

When we take our guests on an Italian journey, we allow them to experience it in full force. In the months before their travel with us, we provide our guests with opportunities to take cooking classes, Italian language classes, discovery classes, and more.?

We don't spare anything for their enjoyment and education. Then, when they arrive in Italy, they are treated as if they are already part of our extended Italian family as they experience the places they visit as if they are locals.

Each one of our guests enjoys their own personal, emotional connection to our Italy — just like an explosion of flavors in your mouth when tasting the most extraordinary meal.

This is our Italy. Whenever you least expect it, it happens!

Are interested in learning more about the experiences we offer to your clients? Fill out the form here and we’ll be happy to connect!

With love,

Laura & the See Italy family