Are you "delighted to announce"?

Stop being delighted about everything.

At least in your copy.

Because, when you start your communications with:

"We’re delighted to announce…"

Your audience will probably hear:

"We just can’t be bothered anymore."

Face it. It’s lazy copy.

Now, I can’t give you a one-size-fits-all alternative, because that’s not how to make your business stand out.

But, I can give you some options to think about and perhaps trigger your own ideas.

Consider using data-driven, emotional or curiosity-evoking alternatives. These can seriously increase engagement rates.

Something like:

"You spoke. We listened. And now, everything is about to change."

"Everything we do begins with you. That’s why we’ve launched..."

"Tired of struggling with [specific problem]? Don’t worry, because we’ve built this for you."

"Imagine a world where [desired outcome] is effortless. Now, you don’t have to imagine."

"We believe in a future where [audience benefit] is the norm. Today we’re taking the first steps towards making it happen."

"Ever wished that [pain point] wasn’t an issue? Consider it solved."

"Did you know that 90% of professionals in [industry] face [specific challenge]? Here’s how we’re solving it for you."

Anyway, that’s just a few ideas to get you started. A cluster of quick-fire, part-formed examples, that's all.

However, every situation, channel, business and target audience is different.

So, whatever you do, make sure you don't just stand out. You need to connect.

Because what’s the point in being different if that difference doesn’t hit the mark with your audiences?

Start with the needs of your reader and work back from there.

What do you think? Are you "delighted to announce", or do you think it's time for a change?

Love it or hate it? Tell me why.