Are You Cutting Back on Content Marketing because of Coronavirus?
Should you?
It can be tempting with all the uncertainty going on.
But, remember, content marketing is a LONG-TERM strategy; not a "quick fix." Done consistently with VALUE, it keeps your brand/company/services in your client's TOP-OF-MIND.
It builds brand LOYALTY and GOODWILL during good times and not-so-good times. It CREATES, NURTURES and CONVERTS an audience into your client base.
So what happens when you stop giving them the regular and thoughtful (valuable) content they've come to expect from you? Or you've never even started?
They go SOMEWHERE ELSE for it.
In other words, to your competition who did not cut back or stop their content marketing efforts because they understood its overall and long-term value.
Not sure what you need to do when it comes to content marketing? Feeling overwhelmed? Have questions about what TO do and what NOT to do? Don't know where - or how - to get started? I can help!
Just send an email to: [email protected] today!
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