You are a creator, you are a marketer.

One of my biggest regrets as a CTO of 200-people company is getting into content too late.

Content is a perfect tool to grow your career, and more importantly, to grow as a person.

But first — here’s where I started.

What the fuck content is?

I was confused by the word 'content' and never took it seriously. Probably like you now.

But it turns out to be simple.

Content is everything that we create. Everything that exists — is the content.

Lines of code, designs, articles, decisions from the calls, demo videos, landing pages, workshops, saas.. It's all the same matter, which I call ‘content’ now.

Content is a product and measure of your work.

If you don’t create content — your hard work is meaningless.

You create for others

There’s no point in creating the content that no one understands.

Read the last line twice.

It’s your job is to present everything that you create.

Your content is obvious to you, but is difficult for others to get into. The common mistake is to think that the output of your work is easy to understand — it’s not. People are out of your context and busy with their agendas. Respect that.

Make you content simple to digest and understand. Remind often.

eg. don’t share a bare url in your chats — it’s disrespectful to the readers; add a short intro about what the link is about and how it is relevant.

Presentation is the skill. It’s the art, that you have to master to build the audience through genuine communication.

Change your daily process to prioritize presentation.

50% craft, 50% distribution

Don’t treat distribution as less important activity compared to creation. They go together and equally important.

Optimise your process to create small results daily and immediately present to your audience.

You should have an easy way to communicate with your audience. You should get the real-world feedback on everything you created. That’s how you ensure that you’re moving in the right direction.

Publish often — most of your assumptions will turn out wrong. Validate your content daily to gain clarity and create only what’s needed.

Aim to present everything that you created — otherwise create less, to free some time.

Treat distribution seriously.

Block focus time in calendar just for distribution.

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If you follow this process, you’ll get clarity and guidance in your day-to-day life, will grow as a leader and will create larger impact with less efforts.

It’s shocking how many of our activities are unconscious useless rituals from the past, that can be simply eliminated.

Don’t do a?bullshit job.

Your art doesn’t end on the edge of the canvas

PS I'm building Momentum. Momentum helps to create, curate and distribute your content. Join waitlist and turn your company into a media company.