Are You Creating or Monetizing?
Peter Winick
Founder and CEO @ Thought Leadership Leverage | Monetizing Thought Leaders
Most thought leaders thrive in creation mode. They love getting their ideas out through articles, blogs, whitepapers, videos and models. When we ask these thought leaders where their business is falling short, they rarely point to creation. Where they struggle is with monetization – sales, marketing, distribution, building strategic partnerships, productization, etc.
Ask yourself: Where is my time allocated? If it’s 90% in creation, don’t expect the monetization of your thought leadership to happen on its own. Reallocate your time, or bring in the resources necessary to truly monetize your thought leadership.?
Are You Creating or Monetizing?
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