You control your calendar. Your calendar shouldn’t control you.
When deciding how to spend your time and which meetings are worthwhile, consider this: How will you feel when you see this meeting on your calendar the day before or the day of?
If it feels unnecessary, annoying, or obligatory yet unbeneficial, is it truly a wise use of your time? Will it contribute to your progress?
If a necessary but unpleasant meeting is essential for driving important changes or addressing issues, reframe your perspective.
You are choosing this meeting because you prioritise discomfort and long-term benefits over long-term frustration, mediocrity, resentment, or stagnation.
Remember, you control your calendar. Your calendar shouldn’t control you.
See you next week,
#1 — WHAT'S NOTEWORTHY
How the CrowdStrike outage went from tech issue to comms crisis
This week, the dreaded blue screen of death made an unexpected appearance courtesy of a tech issue stemming from CrowdStrike. What began as a technical hiccup quickly morphed into a broader communication crisis. The ripple effects of this incident were felt far and wide, highlighting the critical importance of clear and timely communication.
#2 — PRO PR TIPS
What they don’t tell you about working in PR
Have you ever wondered what it’s like to work in the PR industry? While the TV and movies might make you believe it’s all glitz and glam, the team at Pure have put together a list of little-known PR facts to give you a glimpse at what it’s really like working in a PR agency.
#3 — CLIENT SPOTLIGHT
How Pocket Aid is championing prescription-free hearing aids
With just one in five Australians getting the help they need for hearing loss, PocketAid is empowering people to address their hearing difficulties with its affordable, ready-to-use hearing aids. This TV segment from Nine News shows the positive impact the product is having on the lives of Australians, including PocketAid customer Albert Coates.
#4 — WHAT WE’RE READING
The 100 best books of the 21st Century
If you’re in a reading slump, check out this article from The New York Times on the 100 best books of the 21st century. Hundreds of writers, poets, and critics voted on their favourite books over the past 25 years, so there’s something for everyone to enjoy.
#5 — WHAT WE’RE LOVING
The ultimate guide to small talk
Not a fan of small talk? Get in line. For people who prefer to go deep, small talk can feel awkward, painful, and pointless. But it is a necessary skill to develop (small keys can open big doors). This article is a good start - you can skip to the list of questions if you’re in a hurry.