Are you content with your content?

We live in the age of algorithmic optimization

Everybody is constantly trying to crack the code

Whether its for brand building, lead generation or for ABM

From start-ups to enterprises

Majority of those who make content are looking to constantly get the algorithm gods to work in their favour

And its absolutely understandable where this comes from

What we write, design or show has to stand-out from millions of similar pieces

Thus we have arrived at a set of seemingly unbreakable rules

But the truth is, just like we later realized ….from the Pirates of the Caribbean

While adhering to these on a base level could help you reach your objectives

These rules shouldn’t cost you your authenticity

We live in a world of SPAM !!

Every internet user has developed a filter to subconsciously flag sub-par content

Dishonest content falls into irrelevant category in most people’s eyes, right?

In the quest to adhere to “rules” set by common practices, let's make sure we stick to some really important things

Be who we are

Be what we are

Be authentic

Post every day but if you have nothing to say on a random Thursday, don’t post but comment on relevant posts.

Start with a hook but its totally fine to just start with where you want to

If you feel short sentences make you lose your chain of thought, by all means write with such intensity and length that Charles Dickens would need to re-read your content thrice

Make content but make sure it makes you content