Are you content with your content?
Arun Gopalaswami ??
ABM Evangelist | B2B Marketing & GTM Leader | Product Strategist | Startup Mentor | Podcast Host
We live in the age of algorithmic optimization
Everybody is constantly trying to crack the code
Whether its for brand building, lead generation or for ABM
From start-ups to enterprises
Majority of those who make content are looking to constantly get the algorithm gods to work in their favour
And its absolutely understandable where this comes from
What we write, design or show has to stand-out from millions of similar pieces
Thus we have arrived at a set of seemingly unbreakable rules
But the truth is, just like we later realized ….from the Pirates of the Caribbean
While adhering to these on a base level could help you reach your objectives
These rules shouldn’t cost you your authenticity
We live in a world of SPAM !!
Every internet user has developed a filter to subconsciously flag sub-par content
Dishonest content falls into irrelevant category in most people’s eyes, right?
In the quest to adhere to “rules” set by common practices, let's make sure we stick to some really important things
Be who we are
Be what we are
Be authentic
Post every day but if you have nothing to say on a random Thursday, don’t post but comment on relevant posts.
Start with a hook but its totally fine to just start with where you want to
If you feel short sentences make you lose your chain of thought, by all means write with such intensity and length that Charles Dickens would need to re-read your content thrice
Make content but make sure it makes you content