Are You Connecting Properly With Your Customers?
Your customers are your greatest asset and there’s simply no way of getting around that. That being said, are you taking it one step further and truly connecting with them? Everyone loves having a sense of fulfillment in their lives, and when you deliver that very same idea of purpose and meaning to your customers, the sky’s the limit!
Connecting with your customers is vital so that they feel at ease when buying your products, and hopefully, if you do it right, then they end up becoming returning customers – and that’s what you really want.
Be Where Your Audience Is
Be part of the community so that they notice you as an authoritative figure in your specific niche. That means, learning the platforms that most of your customers use, understanding their lingo and penetrating the bubble with a causal approach.
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Build Relationships
Build meaningful and lasting relationships with your customers. Keep it personal and not transactional; people hate being marketed at but they love buying stuff. Even the smallest of gestures such as sending a “thank you” email can leave a meaningful impression on them.
Add Value
If this article could be summed up with a couple of words, that’s what it would be: add value. This could be solving a problem that they have, educating them about topics related to your product or service or giving advice on things they’re uncertain of.
Don’t be afraid to try out new techniques and approaches to communicate with your customers. If you treat your customers the way you want to be treated and even more, then you will truly see your business flourish. Purpose will always lead to profit and if you start your professional relationship with purpose and fully commit to it, then you will win.
iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with us on LinkedIn, @iWISERS for social intel or industry studies that enable people-centric data-based decision making.