Are You Connecting on LinkedIn, or Just Collecting Connections?

LinkedIn is a great platform for Account-Based Marketing (ABM) but many focus on targeted advertising. Does that mean overlooking the most crucial element of LinkedIn: the people?

Our latest article, "Are We Really Getting Personal Enough on LinkedIn?" challenges the conventional approach to ABM on LinkedIn.

Consider;

?? The LinkedIn + ABM Advantage: Discover how PBM (Profile based marketing) on LinkedIn helps tackle key challenges in enterprise sales, like long sales cycles and engaging multiple decision-makers.

?? Beyond the Corporate Page: Learn why personal profiles often have a broader reach than company pages, and how human-to-human interactions can set you apart.

?? Personalisation: The Great Debate: We break down common approaches to personalisation, from generic connection requests to tailored invites.

We need your input!

To ensure our insights are robust and data-driven, we're inviting you to participate in our research. Your feedback will help shape our upcoming LinkedIn Outreach Handbook.?

Ready to dive deeper? ?? Read the full article here.

Until then, remember: people buy from people—especially on LinkedIn. If you're only focused on ad impressions and generic outreach, you might be missing the platform's true potential: building authentic, one-to-one relationships with the individuals who are most important to your ABM strategy