If You Confuse, You Lose
You're innocently browsing through LinkedIn, and suddenly, out of nowhere, you're assaulted with this description:
How can I help with focus on high performance? With revenue growth or diversification? With higher satisfaction and less churn among your customers and in your workforce? With a production-oriented culture for a team or an enterprise? To navigate your next few innovations? They're all related. Let's explore synergies between us.
I deliver acceleration towards goals. 'How' is personalized for you; Each situation is different; I don't use a cookie cutter. I've been in many situations, and I can probably help.
HUH??
I have absolutely zero idea what this person does, and what he/she can offer me. If there's a point, the writer never got to it. It's a confusion cloud.
(want an amusing audio/video version of a jargon-y confusion cloud? Here you go !)
Many businesses and individuals speak fluently in confusion clouds. Which means lost opportunity, because the audience tunes out and moves along - quickly.
Spewing a fogbank of words is not communication. Skillfully painting mental pictures with Memory Darts is the way to succeed.
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What is the one superpower every corporate person should cultivate? Business and marketing guru Chris Brogan has the answer (warning - he employs the C______ word, which may trigger the confusion cloud-ers).
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Visual treat: Fall Creeks Falls (Tennessee) during my autumn Mastermind retreat this week.
When you need expertise to train your team in clear communication skills or to create effective Memory Darts for your brand or organization, let's talk .
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