Are You Confident Enough to Negotiate and Command Your Next Salary Increase?
Jean L. Serio CEIC, CPC, CeMA, CSEOP
Career Reinvention and Development Strategist, Employment Author, Interview Prep Coach
Brianna Doe, a Phoenix marketing pro, used to be terrified of salary negotiations — that said, she'd avoid asking for a raise, even if it meant leaving thousands of dollars on the table.? Instead, she used market research and negotiation tactics to help her increase her salary from $75,000 to nearly $200,000 in two years.
First, she started by researching salaries for different marketing positions using a free, crowdsourced online database called #HireBlack. She also took a chance and spoke to co-workers about what they were being paid. Astounded when discovering many were being out-paid – for the same job – by many thousands,
Armed with this research, Doe came up with a target salary range of at least $150,000 - - -
then only applied to roles which included a salary range in the description which matched her expectations or had salary info shared anonymously by employees on places like ZipRecruiter and Glassdoor. She also applied to roles on remote job boards like We Work Remotely, to help her find a job to stay working from home.?
She states only applying for jobs with clear salary ranges which aligned with her expectations was a "life-saving" approach she wish she had taken sooner.
"That alone", says Brianna, - "just cutting off any opportunities which failed to align with my salary expectations - was incredibly liberating," she says. "Even in interviews and conversations with hiring managers, I rapidly became more confident on what I brought to the table."
In February 2022, she received an offer to be a remote senior marketing manager at a company specializing in computerized manufacturing. And was shocked when the recruiter called with a proposed salary of $155,000, $5,000 higher than what she had asked for; plus $80,000 more than her actual pay at the time. She quit her current job, immediately.
Earlier in 2023 Brianna was recruited to be a remote marketing director at a fintech startup - using the same market research and negotiation tactics - which she'd learned during her initial job search to land a $15,000 pay increase before accepting her earlier role.
Within two years, she went from earning $75,000 to nearly $200,000 – crediting her success to performing research, being confident in her value and negotiating effectively.
"A successful salary negotiation starts with confidence," she says. "Even when I had 10 years of marketing experience, there were times I spoke about my accomplishments and carried myself like I was just starting out ... but being clear on your needs, knowing your value in your profession - and stating them confidently - makes it so much easier to get what you deserve."
Her story is a is a stark reminder how important it is to be prepared when negotiating salary.
4 Invaluable Tips for negotiating salary:
Bottom line:
In doing your research, being confident and knowing your worth, you can increase your chances of getting the salary you deserve.
Jean L. Serio CEIC, CPC, CeMA, CSEOP
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Strategic Partnerships Leader | Driving Growth Through Collaboration, Innovation & Impact | Author, Speaker & Poet - Living my mantra "Know your value, Live your values"
1 年Learning to self advocate is an important skill with our money, health and well-being Jean L. Serio CEIC, CPC, CeMA, CSEOP .
President at The LEAD Center, Ltd
1 年I have always believed that before confidence there must exist courage. Courage is a thing we understand it when we see it, but is harder to understand, personally, before we act. Your post was excellent in being prepared for negotiations, i would like to add the “why” as the basis. The why may be a vision statement, family need or future goal. By having the why we can gain the courage over our own sense of being less than what is being offered. In an empathetic way we are giving ourselves permission to fight for our why. This establishes, not only does the employer have a need but i also have one. The expectations are equal at the table of negotiations. When team members come for a raise i coach them on how to ask the questions. Specifically of the why they are asking for “more”. It is always an amazing conversation and we both grow. Great piece as always. You bring some great topics that are very helpful in day to day living.??
C-Level HR | Transformation Leader | Board Advisor | Author | Business Coach | Organisational Consultant
1 年A real powerful writing, Jean L. Serio CEIC, CPC, CeMA, CSEOP . Also please read: https://www.dhirubhai.net/pulse/can-you-negotiate-your-salary-muhammad-sajwani?utm_source=share&utm_medium=member_ios&utm_campaign=share_via
Career Reinvention and Development Strategist, Employment Author, Interview Prep Coach
1 年Appreciate the read Charlotte Wittenkamp.
Career Reinvention and Development Strategist, Employment Author, Interview Prep Coach
1 年Thanks for taking the time for the read, Valerii Kucherenko.