Are You Committing A Personal Brand Blunder?

Crafting a personal brand that stands out and resonates with your audience is critical in today’s competitive market. However, many experts make avoidable mistakes that undermine their efforts. They believe that their expertise is what "sells" or assume they are being clear when they are confusing consumers.

A confused mind doesn't buy.

That's why it's important to ensure that these often overlooked steps are included in your branding strategy:

Create Brand Pillars for Your Personal Brand

Think of your brand as a building that requires structure and architecture. The pillars are the core values and principles that hold it up, giving it strength and the power to endure. These pillars aren't just abstract ideals; they are actionable guidelines that shape every message and decision you make, ensuring consistency and integrity. For instance, if authenticity is a pillar, it will influence how you interact with clients, the content you create, and your visual identity.

Typically we short cut the brand pillar process assuming people "know who we are" or what we do. That is a mistake that can cost lots of time (and money) in the long run.

Take a few moments and ask yourself... what are my personal brand pillars and how can I reflect them consistently in my brand, business and service experience?

Understand Your Brand Nemesis

In every epic tale, the hero has a nemesis, a challenge that tests their strength and resolve. Your brand is no different. Identify the external (or internal factors) that you are actively fighting against. Maybe it's a market saturated with similar voices or a new trend that threatens your niche. Perhaps it's a societal practice that you will never associate yourself/business with.

Understanding your nemesis helps you carve out a unique position and develop strategies to position you and your messaging in a way that offers immediate differentiation.

When is the last time you said "here's what I am standing against"?

Avoid Relying Too Heavily on Expertise

While your expertise is your brand's foundation, the story around it captures hearts. Imagine you're a master chef; it's not just about the ingredients but how you tell the story of each dish. Your audience connects with the journey, the emotions, and the experiences you share. Use storytelling, create emotional connections, and communicate clearly to engage your audience deeper. Too often we as experts forget the emotion and lean into the education.

But, if you are to captivate your buyers and provide unmatched service, you first must get their attention. Accolades and degrees don't do that anymore so you must learn to rely on something deeper to build relationships that will stand the test of time.

Set Pricing Standards That Match Your Language and the Language of Your Buyers

Pricing is more than just numbers; it's a reflection of your brand's perceived value. It's crucial that your pricing aligns with the expectations and language of your target audience. Consider a luxury brand; its high price point communicates exclusivity and premium quality. Misaligned pricing can create confusion and mistrust. Ensure your pricing strategy clearly conveys the value you provide and meets your audience's expectations.

You wouldn't go to a thrift shop and pay designer prices right?

A personal brand is and should be an experience. The question is, what experience do you desire to provide your clientele? Does the pricing match?

By focusing on these aspects, you can build a business model that makes sense for you to fulfill on promises and sustain the growth you desire for your organization.

Allow Your Brand to Evolve Over Time

I love the term "living brands" and if we think of our brand as a living organism, it makes sense that it would grow and evolve. You are not static, neither is the market. Just as a tree grows stronger with time, your brand should embrace change and adaptability. Regularly revisit your brand strategy, update your messaging, and innovate your offerings. This evolution keeps you relevant and resonates with the evolving needs of your audience.

One quote that resonates is "If you are not growing then you are dying". Keep your brand growing by reinvesting in its evolution.

Building a personal brand that captivates and engages your audience is no small feat, but it's the key to unlocking your full potential and driving significant business growth. By solidifying your brand pillars, identifying and addressing your brand nemesis, embracing evolution, balancing expertise with emotional connection, and aligning your pricing with your audience's expectations, you set the stage for success that paves the way for a brand worth talking about.

_______________________________________________________________________________________________

Ready to take your brand to the next level? Join our upcoming Irresistible Branding Workshop AKA StrategizHer designed specifically for experts like you. Discover actionable insights, proven strategies, and the latest trends to optimize your brand and drive substantial growth. Don't miss this opportunity to elevate your brand and achieve your business goals.

www.thesagestewart.com/register

Reserve your spot now and transform your brand into a powerful fortune building machine!

_______________________________________________________________________________________________

About ONEx Brands

You are 1 in a Million and it's time for the world to know. ONEx is on a mission to make entrepreneurship accessible for female founders. Our goal is to help 1 Million experts, innovators and thought leaders create generational wealth doing what they love.

About Sybil

Sybil AKA the Brand Positioning Queen is an expert at productizing people. What the heck does that mean? She helps female founders brand the invisible so that they can leverage their expertise and turn it into a sustainable business. She’s put women on the TEDx stage, worked with high profile CEOs, and executives in Fortune 500 orgs.

Her motto: Be the Only. Be the Next. Be the Exception. or BE THE ONE.