Are you close to striking gold? How to find out and what to do about it.

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Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away.??

Consider this:??

• Are there related services or products your customers would eagerly purchase if only you offered them???
• Is there a premium they'd be willing to pay for an enhanced version of what you provide??
• Maybe one of your existing products or services would sell better if renamed or the benefits were better positioned??
• Would a particular industry or type of business value your service more and understand the value more, making it easier to sell with a higher margin??
• Imagine repackaging an existing offering in a novel way — a book, a course, or something scalable.?
• Conversely, would there be a market willing to pay a premium for increased customisation or support??

Conducting market research is a great way to unearth hidden treasures, so consider what research you could do to unearth some added value.?

As we enter a new month next week, we'll revisit and delve deeper into the theme of customer journeys.

Resources?

Are you feeling a little unloved? – asking for testimonials and case studies ?

Do you understand your value?

How to identify your competitors

Prefer to watch this week's Marketing Minute?