Are You Chasing Customers? Here’s How Lawn Care Companies Can Get Clients to Come to Them
Kevin D Williams
I'm here on LinkedIn to network, collaborate, and educate. What's your goal on this platform? P.S. *Unlocking Opportunities*is your guide to strategic networking and an attention-grabbing Elevator PITCH
Mike, a lawn care business owner, spent thousands on Facebook ads but struggled to get steady clients. He was tired of chasing leads, competing on price, and offering discounts to stay afloat.
Then, he discovered a way to make customers come to him—without increasing his ad spend.
If you’re in the lawn care industry, you know the struggle. It feels like you’re constantly hunting for customers, but what if you could become the hunted instead?
The Problem with Being the Hunter
Many lawn care businesses take the hunter’s approach—constantly running ads, cold calling, and hoping for referrals. This leads to:
? High costs – Paid ads and marketing campaigns eat into profits. ? Low conversion rates – Cold calls often go unanswered. ? Inconsistent revenue – One month is booming, and the next is dry.
Instead of spending all your time chasing customers, what if you positioned yourself as the go-to expert in your industry—so people seek you out?
How to Become the Hunted
You need to shift your strategy if you want to attract high-value clients instead of fighting for every lead. Here’s how:
1. Craft a Powerful Elevator Pitch
If someone asks, "Why should I choose your lawn care company?"—do you have a compelling answer?
Most businesses say something forgettable like:
?? "We offer affordable, high-quality lawn care services."
But affordability isn’t what makes you stand out.
? Try this instead:
"We help homeowners protect their biggest investment—their curb appeal—without the hassle of DIY maintenance. Our clients spend more time enjoying their lawns, not working on them."
This paints a picture, connects emotionally, and makes it easier for people to refer you.
In my book, Unlocking Opportunities: The Ultimate Guide to Excelling at Networking Events and Crafting the Perfect Elevator Pitch, I teach the P.I.T.C.H. framework that helps business owners master their messaging and attract more customers.
2. Become the Go-To Expert
Most lawn care companies rely on word-of-mouth—but few actively shape how they’re perceived. Here’s how to position yourself as the expert:
?? Quick Action Step: Post a short LinkedIn tip today about homeowners' #1 lawn care mistake and how to fix it. When people start engaging, you’re now in their mind as the expert!
3. Leverage Networking for Growth
Networking isn’t just for corporate professionals—it’s a goldmine for local businesses.
Here’s how to turn networking events into leads:
? Partner with real estate agents & home inspectors. New homeowners need lawn care services—get referrals straight from the source. ? Build relationships with HOA boards. Many neighborhoods have preferred vendors—position yourself to be one of them. ? Attend local business meetups. Other small businesses, like offices, need commercial lawn care.
When you network with intention, you increase your visibility and create endless referral opportunities.
Success Story: From Struggling to Fully Booked
One of my clients, a local landscaper, implemented these exact strategies and saw a 35% increase in word-of-mouth referrals in just two months.
Business growth becomes effortless when you stop competing on price and start positioning yourself as the expert.
Unlock More Opportunities for Your Lawn Care Business
If you’re tired of hunting for customers and want to start attracting them, it’s time to shift your approach.
?? Grab a copy of Unlocking Opportunities: The Ultimate Guide to Excelling at Networking Events and Crafting the Perfect Elevator Pitch and learn how to: ? Position yourself as an industry leader ? Attract high-value clients without chasing leads ? Turn networking into a lead-generating machine
?? Ready to take the next step? Visit www.teamvisionmedia.com today.