Are You Chasing Customers or Attracting Them?

Imagine this: you’re at a party, and a stranger walks up to you and says, “Hey, let’s be best friends!” Sounds weird, right?

You’d probably step back, give a nervous smile, and look for the nearest exit.

Now, replace the party with your business and the stranger with your sales pitch.

That’s exactly how cold DMs, aggressive follow-ups, and hard-selling tactics feel to your prospects. Desperate. Transactional. Like you need them more than they need you.

The Real Reason Some Businesses Struggle to Get Customers

Many businesses operate on the chase-and-close model. They keep pushing sales, sending messages, and running ads, hoping that someone—anyone—will say yes.

But the problem? People don’t like to be chased.

Psychologist Robert Cialdini, in his famous book Influence: The Psychology of Persuasion, explains that people are more likely to take action when they feel they’re making their own decisions—not when they’re being pressured into one.

This is why businesses that rely on cold outreach and aggressive selling often face resistance. Instead of drawing customers in, they end up pushing them away.

What Successful Businesses Do Differently?

Ever noticed how certain brands and professionals never seem to struggle for sales? They don’t chase. Customers come to them.

The secret? Positioning.

They show up consistently. They share valuable insights. They help without expecting an immediate return. Over time, customers begin to know them, like them, and trust them. And when the time comes to buy, there’s no hesitation. They don’t even consider competitors.

Think about Apple. When Apple launches a new product, people don’t compare specs with other brands. They already trust Apple’s quality and innovation. That’s positioning at work.

How You Can Attract Customers Instead of Chasing Them?

So, how do you position yourself or your business as the go-to solution? Here’s what works:

1?? Show Up Consistently

You can’t post once in a while and expect customers to remember you. The brands that dominate their space stay visible. Whether it’s LinkedIn, YouTube, or offline events—be there, regularly.

Example: Zoho, an Indian SaaS giant, didn’t build its success overnight. They consistently provided high-value content, software trials, and customer support, making their brand synonymous with affordable business software.

2?? Give Without Expecting Immediate Sales

Nobody likes a friend who only calls when they need something. The same goes for businesses. Share knowledge. Offer free insights. Help solve small problems first.

Example: Digital marketing expert Neil Patel gives away tons of free SEO strategies. His blog, YouTube channel, and free tools provide insane value. When businesses are ready to invest in SEO services, they already trust him.

3?? Build Relationships, Not Just a Sales Funnel

Sales isn’t a one-time event. It’s a process of nurturing relationships. Engage with your audience, reply to their comments, and be genuinely helpful.

Example: CRED, the credit card rewards startup, built a community before selling anything. Their content, referral programs, and exclusive rewards made people feel like they belonged. As a result, users flocked to them without needing hard sales tactics.

Patience Pays - But Only If You Play the Long Game!

Building trust and positioning takes time. That’s why most businesses fail at it—they don’t have the patience to wait for results. They want immediate sales, instant conversions, quick wins.

But think about this: The businesses that take their time eventually dominate the market. Those who rush often struggle to survive.

"People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin (The marketing genius)

Build sales systems and sales teams that are able to attract your ideal clients consistently. Want to know where exactly to begin from?

Access my Sales Capability Assessment Tool and know what sales problems to fix and which ones to leverage.

It takes just about 5 minutes and you will get your score instantly.

This tool will help you build the most effective sales department without making costly mistakes and errors.

So, are you ready to stop chasing and start attracting?

Comment below and tell me - what’s one thing you can start doing today to build trust with your audience?

#SalesStrategy #BusinessGrowth #Marketing #CustomerTrust #Positioning

PS: The engagement I have received so far is not as I expected. It's probably because I wasn't able to provide enough value through my content. Therefore, going forward, you will receive the "Sales Game Changer Newsletter" once in a fortnight instead of once a week. Thanks for your understanding, dear readers!