Are You Charging What You’re Worth?

Do you undervalue what you do in your healthcare business?

I know I undervalued myself when I first started out as a health professional. I’d offer my services for free, in an attempt to market myself. 

But that didn’t work. 

So I started researching marketing techniques. I got good at marketing. And I started helping others. 

I’d train people on how to build their practices. I’d help some build websites, while working with others on how to create funnels. I’d set up Facebook ad campaigns for people. And just do whatever I could for them.

The problem was that I didn’t really charge for all this extra work.

I did it because I was interested in it. 

I’d learned how to do all those things in order to grow my own practice. I’d read a ton of materials. I’d spent a lot of time on YouTube. I’d trained myself in the art of online marketing, so I assumed that anybody could do the same.

I’d convinced myself of that “fact.”

I didn’t feel comfortable charging what I’m worth for my work. Because I believed that anyone could do it.

But what I didn’t realize is that most people can’t. 

Most practice owners find it really hard to develop the marketing skills that they need to drive leads. They don’t have the time to do all of the work that I’d done to come up with my system.

They needed what I had to offer.

It was this realization that allowed me to build the business programs that I have today. It also helped me to develop my own healthcare business into something successful. After all, this concept of charging what you’re worth extends far beyond marketing. 

It applies to your healthcare business too!

Think about all of the little things that you do for patients without really thinking. Maybe you don’t charge for those small services because you think that any other practitioner could offer them too.

But the fact is that your patients need those services.

Otherwise, you wouldn’t need to do them in the first place. So… charge what you’re worth when you provide them!

Recognize that you solve problems for your patients. Even with the things that come easy to you, or that you enjoy doing. This means that these things have value, even if you can’t see it yourself.

So charge accordingly.