You care about SEO? Invest in video.
Lea von Bidder
Founder Expeerly | ?? Video Reviews for Ecommerce | Founder Ava & L'inou? | Forbes 30 u 30 | Speaker | Investor
At my previous startup Ava, we invested early in SEO.?
Our strategy: Build out THE information hub for couples trying to conceive.?
The result: 4.3m views per month - organically.?
All that was possible with the writing, editing and SEO skills of our team (shout-out to Lindsay Meisel ). “AvaWorld” as it was called, featured hundreds of articles.?
Today, the goal hasn’t changed. In fact, it’s more important than ever for companies to bet on organic content early. Rising advertising prices make that a necessity. But what has changed is the SEO game. While written content stays relevant, Google has slowly but surely put its attention towards video.?
The statistics are - as usual when it comes to google rankings - murky. But the advice is clear: Add video, get better rankings. But why??
Why Google wants to rank your page higher when there is a video on it
There is a lot to like for Google when it comes to video on Page.?
Ranking high is fun and all. But how about your video is directly shown in search results?
Google has been increasingly incorporating video content directly into its search engine results pages (SERPs) over the past several years, reflecting a growing trend towards multimedia-rich search experiences.
Here are some key ways Google integrates video into SERPs:
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Organic is more than Google. Heard of Tiktok?
Social Media channels like Tiktok, Instagram, Pinterest and Youtube have become search engines in their own right. In this study by emarketer, a significant amount of people start their online search on these platforms.
The entry ticket? Video.
I run an ecom store or am responsible for ecom channel partners. What do I do?
Your products will need video.?
“All of them?” -? “Yes.”?
“But I can’t afford that” - “Use UGC"
Video has been treated for too long as a cost center. As a “nice to have”. But in order to achieve search rankings on social platforms or Google, video has become essential. And the good news in video marketing is that the most affordable video strategy is also the best performing: User generated content. According to our A/B test with Brack, user generated review videos achieve a 40% higher conversion compared to brand videos.?
And bonus tip: If you run an ecom store with third party brands - speak to us about content syndication. We work directly with your brands on creating content for your platform - free of charge. ?It's the model we are currently running with Brack & Galaxus.
You have questions on how to implement this on your product portfolio? I’d be happy to speak through your challenges - just book a call here.?
I connect your personal brand with your SEO | Helped companies rank on AI search engines | I share content marketing frameworks that work
10 个月Spot on! Video testimonials are indeed a game-changer for SEO and user engagement. ?? Lea von Bidder
??"Suggested Term" Optimization for Home Care/Health |??Sculpting Success With Fully Automated Marketing Process |??200+ businesses auto-suggested by Google | ???Effortlessly get online customer reviews | ??Near Me
10 个月Video testimonials are definitely a game changer for SEO! ??
Exited founder turned CEO-coach | Helping early/mid-stage startup founders scale into executive leaders & build low-drama companies
10 个月Completely agree, video is definitely the way to go for SEO success!
Board Member, Strategic Advisor, Chief Executive Officer, Chief Marketing Officer, Women’s Health, Chronic Conditions, Rare Diseases
10 个月Excellent advice!
Brand, content & community strategy
10 个月Oh, man, the good old days when we could get to 3M monthly visitors just with high quality written content …