You can't take it!

Hey Big Guy! I dare you!

Dear Grand Pubah (CEO in Ivory tower of underperforming large market Radio Companies)

Here’s an invitation from a small market radio company CEO that dares you to take; no, I double dare you to implement: Our 10 point plan!

Get your hands dirty and visit our small radio company where we have been surviving profitably for decades without relying on a flawed rating service. Hell, we’ll even trade a hot dog and a beer along with a room if you will take us up on our offer! 

Cut expenses on the OVERHEAD side of the business (traffic, so called programming wizards, expensive offices, Corporate etc) not the REVENUE side (sales, sales training, IAB etc) Hire more salespeople!

Meet a real client. A car dealer, a realtor, a restaurant owner etc. Not their agency!

Develop an ad campaign that has a real live ROI attached to the above clients. Take it from the start to the finish. Come on! You can do it!

Install a CRM system where you can actually monitor accountability at the individual level; in real time. Stop dealing with old information. Small market broadcasters knew of the coming tough times long ago. We talk to small business owners every day and they knew many months in advance of the coming economy problems.

Force your company to get involved in its community. Make your GMs leave the building once in awhile. There’s fresh air out there!

Stop worrying about NTR. Sell ideas with radio.

Make your GMs open their doors to new ideas. Shoot their gatekeepers!

Start at the top. Look in the mirror! Be honest! How long has it been since you have been in front of a retailer? 

 Ride with a sales person. They will give you a ground up perspective.

The masterful leader aligns more, inspires more, gets it right more often, sees more, creates more, and keeps himself or herself whole in mind, body, and spirit in a way that is remarkable to all who observe, follow, or compete with them. They soar high while appearing relaxed and ready for more.

Together we can change radio back into the dynamic powerhouse it once was. We dare you; No, we triple dare you! Come visit!

Rick Murphy

Mad Dog Wireless, Inc. Arizona

The Little guy with fantastic growth quarter over quarter in spite of the economy.