You Can't Sell Until You Do THIS

Some days it seems like an impossible task, but...

Before you can accomplish ANYTHING with your copy, you have to win your reader's attention.

Once you pull him in, you can take him wherever you want him to go.

With email, the subject line starts the attention-seeking mission.

On social media, you start with an arresting hook.

(As you may know, this falls under the category of Instigation, the first "I" in my 4-I Formula.)

Great hooks focus your attention, spark strong curiosity and make it hard for you to NOT invest a little time to find out what's going on.

I recently did a training on copywriting for social media for a mastermind group. I wanted to share the segment about writing hooks with you.

In the video, you'll discover 12 hard-to-resist hooks ideas.

Although the training was specifically geared towards social media, you can use these ideas for email copy, articles, videos, etc.

I hope you find some inspiration -- and that your engagement increases when you use these hook ideas.

Have a productive day!!

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I'll be sharing battle-tested direct response copywriting and marketing insights every week. The kind of stuff you may not see anywhere else.

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