You can't imagine 2019 without Digital Marketing. Here's why?

“Digital Marketing will be the core of every business, profession and career in Year 2019”.

Technovation celebrated Digital Marketing Day on 16th December, in Pink City, Jaipur which was attended by students, entrepreneurs, startup owners and professionals. Speakers shared insights and stories about Content, Social Media and Technology.

Digital Marketing - Focus on Customer and His Satisfaction

Digital Marketing is overall same as Traditional Marketing. There could be different tools to do it, Digital Marketing could be cheap and more effective, but the end outcome lies in generating revenue for the business. In both the marketings, most important factor is to focus on customer preferences and strive to attain Customer Satisfaction.

In 2019, Digital Marketing will be imparted in every business or profession - just like Finance, Production and HR department.

Role of Digital Marketing in creating a Personal Brand

Mr. Rishee Miglani shared how Social Media and Digital Marketing helped him in creating a brand for himself.

Tips and Insights that Rishee shared

1. Digital Marketing has reduced the physical barriers, thereby opening new horizons for the professionals. You can now connect to anyone present in any part of the world, and discuss the business opportunities.
2. As compared to the cost involved in traditional marketing (such as hoardings or phamplets), Digital Marketing is cost effective and helps you in reaching wider audience.
3. To create a personal brand, a person should start with one social media at a time.

Content Marketing is like First Date

“Content Marketing is really like a first date. If all you do is talk about yourself; there won’t be a second date" - Ms. Vagisha Arora started her talk with this beautiful quote.

Tips that Vagisha shared

1. For succeeding on social media, you have to adapt to the algorithms atleast initially. Timings, post types and audience preference varies extensively on every social media platform.
2. Read more to write more - but reading books is not necessarily the only medium; you can begin reading blogs, articles or short e-books to develop interest towards writing.
3. For a newbie writer, it is important that he or she develops a writing style for himself or herself without getting influenced by other established writers. Copying someone's writing style would restrict the creativity.
4. Restricting oneself to a particular niche in the beginning can backfire - one should experiment as much as he or she can, and see what interests him or her most.

Technology - Best Friend of Digital Marketing

"Fill the position of Manager of Business Results in the world of Digital Marketing" - CA Manish Balani shared this amazing and unique career prospects with the attendees.

Tips that Manish shared

1. Write memos in the phone and save as many screenshots of various content and infographics as you can. Refering to someone else's content can be really helpful in generating new ideas specially during "Writer's Block".
2. Linkedin is the best and most effective source for generating new leads. People don't buy from unknown sources. Linkedin provides you that opportunity to connect with anyone, engage on the posts, interact through personal messages, and take the conversation offline to initiate business.
3. To create a personal brand on Linkedin, three main steps are involved - Crawl, Walk and Run.
4. Artificial Intelligence will transform the user experience. Netflix, Youtube, Google Assistant etc. are perfect examples of how AI will make everything preference specific.

Social Media - Most effective tool in Digital Marketing

Mr. Balendu Mohan, Digital Marketing Manager of DigiLearnings, shared career prospects for the students along with sharing some vital tips to enhance the social media experience.

Tips that Balendu shared

1. Your success in applying Digital Marketing tools to generate revenue for the business or profession is impacted by 4 major factors - User Experience, Content, Time Devoted and Satisfaction.
2. Don't influence masses, focus on impacting few chosen people. If a lot of people get influenced, consider it a bonus incentive.
3. If you want to know more about how Youtube Marketing works, you should keep an eye on useful resources like "Think with Google" and "Youtube Creator Academy".
4. To prevent any frauds on cheating, businesses and professionals should make themselves aware about basics of Digital Marketing.

We would love to know your insights about Digital Marketing and how it is going to impact everyone in 2019. Please put your comments below and tag other connections also to share their insights.