No you can't "have 15 minutes of my f&#king time"
Andrew Charlton
Business Show Organiser UK & Ireland | Networker | Live Business Event Expert | Virtual Event Expert | conferences, expos, webinars and seminars | Fellow of Chartered Institute of Marketing | Speaker & Author
If you are sending sales messages asking for "just 15 minutes of my time" you can get stuffed,
My inbox is full of lazy b*stards who have the best thing ever if only I knew it. Get out and about and meet real people, form real relationships and do some business.
LinkedIn has emerged as a powerful platform for career growth, business development, and industry connections. However, as the platform continues to grow in popularity, so does the prevalence of cold sales messages—unsolicited pitches that inundate mine and your inboxes. While the intention behind these messages is often to generate leads and foster business relationships, the approach is a terrible idea for several reasons.
Personalisation
Cold sales messages on LinkedIn suffer from a lack of genuine personalisation. Generic messages that are part of a mass outreach campaign give me the impression that the sender has no clue about my profile, industry, or specific needs. Personalisation is key, ideally from real world experience, building meaningful connections, and a one-size-fits-all just annoys me.
Trust
LinkedIn is a platform built on trust and professionalism. Cold sales messages, especially those that come across as pushy, erode the trust that I place in the platform and as trust is the foundation of every successful professional relationshipthese crappy unsolicited sales messages can damage your reputation and hinder future opportunities, big time!
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Negative
Receiving a barrage of cold sales messages just leaves me with a negative perception of the sender and their products or services they represent. Users like me are more likely to engage with professionals who approach them in a genuine and respectful manner rather than those who adopt a sales-first mentality. Building a positive reputation is crucial in the interconnected world and cold sales messages just don't cut it.
Ineffectiveness of the Approach:
Studies have shown that the success rate of cold sales messages on LinkedIn is relatively low. Users are inundated with connection requests and messages from strangers promoting their products or services. In a sea of competition for attention, a thoughtful approach is more likely to stand out and elicit a positive response.
Summary
Get out, meet people, pick up the phone and do some real business. No, I don't have 15 minutes for you.
LinkedIn for Trailblazers & Disruptors ??Freedom & Permission to be YOU ?? Your Partner to Lead & Rise ?? Sweary, Menopausal & Proud to be Irish ?? LinkedIn Mindset & Brand Strategist ?? True Crime Addict
1 年Andrew Charlton so what are you trying to say? ??
Interesting read. Some good points. No one likes being bombarded with messages, ??
Corporate Team Coach building high performance work teams and a keen Promoter of the history of Prestwick Airport & of the present day opportunities offered by the Prestwick Aerospace cluster of companies.
1 年Agree Andrew Charlton! You can see them coming the minute they look to connect with you! In addition to cold DMs and ridiculous polls and surveys, Linkedin has become a bit of a minefield - and don't get me started on the "look at me in Singapore, Dubai, Paris, New York, Milton Keynes" posts! Thankfully there are still real educational, learning and entertaining posts from good people (both in the corporate and consultant world) which make Linkedin still a good place to visit and learn from. It just needs a bit of a clean up.
★Helping Businesses Generate More ‘HOT’ Leads & Sales★ LinkedIn Trainer & Coach ★ Keynote Speaker ★ Sales Training & Coaching ★ Non-Executive Director ★ Interim Sales Leader ★ School Governance Consultant ★
1 年Love it! Better stop offering a free 15 minute review of peoples LinkedIn profile then! ?? ?? Seriously though, the only comment I would make, picking up on Barry's point is, it's not what other people do on LinkedIn, it's what you do. As people will know who have sat in the many sessions I have done for Hashtag Events over the years. ??
Owner at Verification Associates
1 年How to get ahead and influence people! This is not the forum for this type of comment.