You can't get results from the sidelines
Scott Nelson
Communication Strategist - / Director / Investor / Podcaster / tpr.media - ols australia - kltd.io - ndv.capital - all red everything podcast - bellmott beverages - kiin space podcast
This is something I really need to hammer home with so many people.
It's come up in a few conversations this week and I really need to make a point of this. It's great to sit on the sidelines, have theories and opinions.
You know what makes a difference? Getting in the game.
Do you know what's going to happen? You'll get your ass kicked.
This gets back to the Rule of 10 that I wrote about the other day. It's a hot topic, make more stuff, get it out, the market will decide. It's one of the most fascinating human behavior traits where we allow fear to dictate our decisions.
I met a person last week who told me they had spent $70k and worked with a few marketing experts and got nowhere in the last 18 months. After I met him, I ran a SEMrush report and put his URL through SpyFu and far out, I was shocked.
My email to him was very simple. If you are currently paying someone to do any marketing, stop now.
His URL data showed that it was nowhere. I mean it was dead, no pulse, call CSI.
It's been a long time since I've seen one that had absolutely nothing going on. You can even get a few positive points by accident. This didn't even have accidental gains. So the fact that he'd paid people to help and it was this bad was an embarrassment.
It's this stuff that gives marketing people a bad name and makes us look like snake oil salespeople. It's easy to say you're a marketing expert. It's hard to deliver.
With an absolute fraction of the budget, we are going to deliver results. We asked him to spend the least possible. We're talking under $1k a month. We know he's been burnt and all we want to do is deliver value.
My business partner Tim has explained how simple this job is. We listen, then we do what they ask.
There is so much ego in advertising. It gets surprisingly easy when you have no ego, but the expertise and the humility to do the hard work to actually deliver.
My point of telling you this long-winded story, is that I am so proud of this new client for having taken a beating and getting back in the game. So many try once and spend $100. It doesn't work, then they decide it'll never work.
For a guy that has had the hell beaten out of him in the advertising ring, I am genuinely proud of him getting up one more time and trying again.
This is business, this is life, this is advertising.
Try, try and try again. If you haven't read my Rule of 10, read it now.
It's going to take a few times to get it right. There are no shortcuts, you have to do the work. If it's not working, flip the table and get back in the game.