"You can't control word of mouth... but you can ask."
In the second episode of Season 3 of BrightCast, we were joined by Joe Glover from The Marketing Meetup fame, and he was very generous in sharing many of the successful methods they've used to build the incredible community they have.
Community building has been at the forefront for many large brands and companies. Some doing it very successfully, and others not so much. We're confident that the benefits of building your community can be felt regardless of your starting position.
Along with actionable tips, in this episode, we look at some of the reasons why some companies have failed, how to avoid cynicism (spoiler: building a community for the right reasons is a good start) and how important it is to build a value-based culture first that allows your community to develop.
Joe was wonderful and you catch up on the episode using the links below.
Also, get ready for insights from an absolute master of copywriting, Andrew Boulton , on episode 3 which is OUT TOMORROW. Subscribe on your fave pod platforms to make sure you don't miss it.
Building PR and brand identities that resonate with real people.
1 年Just managed to have a listen. Great episode! Always good to hear Joe talk about the community. It’s a testament that, when he does, I sit there and think “I’m part of that” -even as one of those dip-in-and-outers!
Video and Marketing obsessive for B2B and L&D. "Get more ii's on your business." MCIM. Founder of Briight?.
1 年A big thanks again to Joe Glover for coming on the pod and sharing some absolutely golden insights from that super-smart brain of his ??