You can’t build a reliable business on referrals! - Yes, you can!

The best leads you can get, are introductions from your happy clients.?

Your clients already did the tough part for you. They covered the “trust question” for you.?

You start the conversation with this potential new customer based on the trust of your happy client.?

You can fully focus on the potential customer and what you have to do to solve his problem and make them feel happy.?

Anyway, obviously there is a reason, why people share the opinion, that referral marketing isn’t a reliable business.?

If your referral marketing strategy is asking after every meeting,” Who else do you know?", I have to agree with this statement. This is nothing you can rely on an build a successful scalable business with.?

First of all, if you decide, your main lead generation stream is through referrals, then you have to have at least 7 strategies in place.?

Make sure your strategies are:?

• Scalable?
• Integrated into your sales process?
• Customized for your business?
• Customized for you as a salesperson?
• Adapted to your clients?
• As automized as possible?
• Personalized even with automation
• Visible online and offline?

In case you build a bundle of referral marketing strategies to create multiple touch points with your clients, the statement is: “Yes, you can build a reliable business on referrals!”?

Discussing these statements if Yes or No, there is a quote from the amazing Susanne Ahlers-Wübbeler .?

>> It’s not the matter of “either...or”, but of “as well as”! <<?

Comparable to our advice for our LegacyBuilders Global Investors, to build multiple income streams, the advice for you as a business owner is to build multiple lead generation streams.??

With “Mastering Business Referrals” we collected more than 101 proven strategies to generate leads through referrals.??

In 12 months, we implement 7 of them, focusing on scalability and automation in the individual sales processes.??

You can benefit for free from our experiences in our newsletter, where we share different strategies and our vlog on how we implement 7 of these strategies in our own business. Click here to get more free information.?

Share with us your favorite way to meet your dream clients in the comments below.???

#reliability #yesyoucan #masteringbusinessreferrals #legacybuilderslife #sales #marketing #happyclients #provenstrategies

Jennifer Pickhan

Co-Founder & Senior Managing Partner of LegacyBuilders Global