You Can't Always Manage What You Measure

A year ago, I bought an Apple Watch.

It’s packed with features—fitness tracking, heart rate monitoring, sleep analysis, all the apps you can imagine.

But here’s the thing: I don’t use any of them.

For me, it’s just a watch.

It tells the time, plus it gives me my messages directly, and lets me pay for stuff with a tap.

That’s it. And you know what? It’s still incredibly helpful to me.

I could dive into all the extra features, but in the end, my goal with this was to free up time (pardon the pun).

Focusing on just a few of the most useful ones makes it far more effective for what I need.

Business works the same way.

As owners, we have access to a staggering number of metrics—revenue, marketing data, staff performance, client feedback, website traffic.

But if you try to measure everything, you end up managing nothing.

That’s why I came up with The Core Four?

The key to running a thriving practice isn’t tracking endless numbers; it’s focusing on a few key metrics that truly matter:

1. Revenue – The financial health of your practice.
2. New Patient Numbers – The growth engine of your clinic.
3. Physio Satisfaction – If your team isn’t happy, neither are your clients.
4. Client Experience (NPS) – The true measure of loyalty and client success.

The Core Four? are the ones that will give you a clear picture of your practice’s performance.

But here’s the thing: knowing what to measure is one thing.

Managing those numbers is a completely different story.

If you’d like to see this in action and get a copy of a free spreadsheet that breaks it all down, just click here.