You can’t afford NOT to be on LinkedIn…

Hey friends, I get it… the social media rabbit holes are real…. and scrolling the home feed on LinkedIn can be a time-suck. ? But if you and I became more intentional about our time there, the benefits could literally change the course of your career and professional life!? It’s what happened to me!

As a business professional, you've likely created a profile, but being active is where the real power of LinkedIn lies, and for those professionals who engage in the platform, they are seeing a number of benefits, both to their sales and to their personal brands.

So what can LinkedIn do for you?

1. You can find decision-makers - as the world's largest B2B (business to business) platform in the world, clients, potential clients and decision-makers spend time on the platform each and every day.? Whether you are seeking out decision-makers using LinkedIn's targeted search tool, or you are attracting them to you using inbound marketing methods, you can use LinkedIn to find your ideal community.
2. You can learn about your ideal client and community - whether you are researching individual profiles or organizations, LinkedIn has a number of tools available to research your ideal clients, their organizations, and their habits.? This wealth of information can transform the way you traditionally conducted sales, and your cold call to an organization's gatekeeper will evolve into much warmer and thoughtful activities.? Consider using? Groups, hashtags or deep dive into profiles and activity to listen in on what others are talking about, and respond by addressing their needs with solutions.
3. You can showcase your abilities for job opportunities - Recruiters use LinkedIn extensively to find candidates, as well as research those that are applying for positions.? A complete and compelling LinkedIn profile puts your best foot forward better than any traditional paper resume.? If you are completing your? profile, consider beefing up your About section with your skills and how they help your ideal client.? Also spend some time on the Skills section, and ask for referrals from your clients to boost your Recommendations section.
4. You can showcase yourself as an industry thought leader - If you are a student of inbound marketing as an effective way to attract leads and retain your client-base, using LinkedIn to weigh in on industry topics is a great way to serve your community and attract attention to you and your product. Consider creating native content for LinkedIn's platform, or try your hand at writing an article.
5. You can attract other branding opportunities - As you build out your LinkedIn profile and contribute to the platform with thought-provoking content, you may find other opportunities start to make their way to your inbox including opportunities to speak, write, collaborate, teach, instruct, mentor, volunteer, etc
6. You can learn new skills - Not only is LinkedIn the place to contribute great content, but also a great place to consume content.? The platform is a treasure trove of great information, tips and advice in every area of business.? You can learn from other platform users, as well as through LinkedIn's online university to develop skills and business acumen.
7. You rank in Google - When one has a LinkedIn profile, it can rank near the top of Google results for your name.? In this way, you can control the messaging about what is being said (or read) about you in how you craft your profile.

Are you ready to level up your LinkedIn game in 2022?? Enrollment in Profile to Profit, the LinkedIn Optimization Course for Hospitality Professionals is open NOW!

Love, success and really good tea,?????

-Leanne

PS.? Doors to Profile to Profit close Thursday at 9pm!

Profile to Profit is NOW OPEN FOR ENROLLMENT!??

This on-demand LinkedIn Course is perfect for you if:

? you know LinkedIn is a powerful platform, and you want to see more business and opportunities as a result of your activity!

?you have worked on your profile in the past, but still unsure if you're hitting the mark

? you're ready to go "next level", build your network, and create content that leads to opportunities.

? you're ready to sell differently, and swap out cold calls, for warm social media connections

Learn more about the course and all the support that comes along with it here.

Doors are only open for a limited time to allow the group to jump into the coaching calls!

Not sure if Profile to Profit is right for you? Come take a behind-the-scenes look at the program on my LinkedIn Live, Thursday February 17th at 2pm PT / 5pm ET?

The “face” of Cover Stories has changed (no pun intended).? Cover stories are now viewable from the home feed, and LinkedIn is now counting the view your cover story receives!!? If you haven’t uploaded a Cover Story yet, now could be the perfect time!

Email me if you need help with yours!

??Book of the week - Think and Grow Rich, by Napolean Hill.? An oldie but oh so goodie!!? My favourite line right now???"The oak sleeps in the acorn. The bird waits in the egg, and in the highest vision of the soul, a waking angel stirs. Dreams are the seedlings of reality."

???Webinar of the Week - 3 Ways to Level Up Your LinkedIn Game…. FAST starts next week!? This free class looks at the low-hanging fruit that can help move the needle on your LinkedIn progress.? Last class TODAY Feb 15th at 1pm PT / 4pm ET.? Save your spot and get deets here.

???Content Creation Tips To Accommodate Those with Disabilities - my #ContentAngel Clare Carroll included a goldmine of tips to help us create content that is readable by those with disabilities.? Check out her amazing newsletter here!?

I’ve just recently connected with Rafat Ali, CEO and Founder of Skift.? Rafat, alongside EventMB’s Editor in Chief Miguel Neves are presenting The Future of Events Outlook 2022 on Wednesday Feb 16th - you can learn more and register (for free!) here