You Can Taste 'Em Before You Taste 'Em

“Leslie & Louise” (:60)

Year: ~1995 Agency: FCB/Leber Katz Partners Client: Nabisco Foods, Inc. Producer: Barbara Goldman. Actors: Cynthia Harris, Alice Playton

SFX: Music up

Leslie: So we pick up Louise and we’re going to Eileen’s...

Louise: Who we really like a lot.

Leslie: Best friend in the world.

Louise: But let’s be honest —

Leslie: She never has anything for us to eat.

Louise: Not even water.

Leslie: So in the car, Louise asks —

Louise: Leslie, did you bring the s-shaped cookies?

Leslie: Ooh - the Stella D’oro Breakfast Treats?

Louise: Do you know another s-shaped cookie?

Leslie: Good point. So I hold up the bag and open the breakfast treats.

Louise: And the car smells like a bakery!

Leslie: Oh you can taste them without even eating them.

Louise: I could literally bite the air.

Leslie: I say they should have a kitchen spray like this.

Louise: I say they should have a husband spray like this!

Leslie: I say - let’s eat.

Louise: We start eating the Stella D’oro Breakfast Treats.

Leslie: Mmm.. natural vanilla

Louise: Tastes so light and crisply

Leslie: Well eventually we get to Eileen’s

Louise: Best friend in the world

Leslie: But now we’re 20 minutes late...

Louise: Poor Eileen.

Leslie But we don’t want to leave the car.

Louise: 'Cause we have breakfast treats here.

Leslie: And I’m like why starve in there?

Louise: When we can stay right here.

Leslie: It smells better.

VO: Stella D’oro. You can taste ‘em before you taste ‘em.

—From Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Chapter 3: You Can Taste 'Em Before You Taste 'Em.

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