You can stop making courses now ??

I felt so guilty for SOOOO LONG for not having a course. I mean what kind of educator am I without a course? Does my lack of courses make me look less legitimate? These are actual conversations I had with myself when I transitioned from being a Corporate Film Producer to doing YouTube full-time. I already had to give people explanations and disclaimers when I described what I did for a living. Not having a course when everyone says that's the path to six-figures made me feel like an outsider on the internet.

But here's the thing, people are burnt out on courses.

In fact, course platforms are incorporating AI to such an extent that "educators" are literally plagiarizing and packaging copy to sell disguised as educational content. So many people have been burnt by ineffective or overwhelming modules that they are completely opposed to buying another course Or they don't finish what they buy.

So what's the alternative?

Memberships are on the rise because they are typically a hybrid of live and pre-recorded education. I currently have a membership hosted on Buy Me a Coffee for free.

People want to see, speak to you and ask you questions. THIS is why YouTube needs to be in your marketing strategy for 2024, specifically live video. You can remove skepticism with video but you can endear your audience to you by going live. You can't hide behind a livestream. Going live helps increase customer confidence in their buying decisions which will make it easier to sell. You won't need to do crazy launches with ads or webinars when you live on a regular basis.

My app of choice is StreamYard. Feel free to use my affiliate link to try it free for 14 days https://streamyard.com/?fpr=lashonda-brown75.

LIVE MONDAYS AT 10 AM EASTERN

If you want to see me implement this strategy in real-time, tune in Mondays at 10 AM on Bootstrap Biz Advice. I've tried different formats for my lives and I really think I've settled on something special. I'd love to have you in the comments :) If you're over courses, no problem. There are other ways to educate and other ways to market. Happy to help however I can.

Until next time, ta ta for now!

-LaShonda

PS Here's the replay of yesterday's live ;)

WHERE DO WE GO FROM HERE?

1. Download my FREE 16-Page YouTube Passive Income Guide to see if YouTube is a good fit for you.
2. Join my YouTube membership if you need support and accountability for your YouTube channel.
3. Share this article to help me reach more people who could use my help. Sharing is caring and it's free ;) I bought the domain www.videosthatserve.com to make it easier for you to share.