You can now make money on Threads?!

A weekly newsletter about all things social media by Nuelink

Welcome back to the Nuesletter and the weekly news recap! Here's a recap of the top stories from the past week.?

TikTok Launches $2.1 Million Ad Campaign to Oppose Sell-off Bill

TikTok is ramping up its efforts to oppose the proposed sell-off bill in the U.S. with a new $2.1 million ad campaign. The campaign aims to highlight the benefits TikTok offers to U.S. users, as the platform faces pressure to address national security concerns. ??

Facebook Introduces Full-Screen Video Player?

Facebook is rolling out a new full-screen video player, offering a consistent design for all video lengths, including Reels, long-form videos, and Live content. The upgraded player prioritizes vertical viewing and enhances the video-sharing experience by recommending relevant content for viewers. ??

Instagram Introduces “Notify” Stickers

Instagram has unveiled a new “Notify” sticker for creators, providing an additional way to alert their audience about upcoming posts. Creators can prompt their followers to set reminders, ensuring they don't miss out on new content in the app. ???

Meta Trials Threads Bonus Program to Incentivize Engaging Content

Meta is testing a new approach to boost its Twitter-like Threads app with the Threads Bonus program. This initiative rewards select Threads creators with cash incentives to encourage them to share engaging content more frequently. The program is currently invite-only, targeting a limited number of creators. ??

X Warns of Follower Count Reductions Amid Bot Sweep

X is notifying users of potential follower count reductions as part of a crackdown on spammers and bots. The company aims to eliminate accounts violating platform rules on manipulation and spam. Users may experience decreases in follower counts as X casts a wide net to remove spam and bots from the platform. ??

That's all for this week's social media news recap! Stay tuned for more updates next week. ????

You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

Read Our Blog Posts for This Week ??

• Why Do Social Media Algorithms Matter?
• How to Get Started with Micro-Influencer Marketing.

Create Content ??

Holidays ??

Apr 8

• Step Into the Spotlight Day.
• Zoo Lovers Day

Apr 9

• International ASMR Day.
• National Name Yourself Day.

Apr 10

• Eid al-Fitr.
• Global Work From Home Day.

Apr 11

• Marketing Operations Appreciation Day.
• National Parkinson’s Day.

Apr 12

• International Day for Human Space Flight.
• International Day for Street Children.

Apr 13

• International Plant Appreciation Day.
• Scrabble Day.

Apr 14

• Good Deeds Day.
• International Moment of Laughter Day.

Trends ??

• The “Help, Help!” Trend: Create a video where you lip sync dramatically to this sound while trying to escape a room. Add a humorous text overlay describing a situation you wouldn't want to be stuck in.

https://www.tiktok.com/@scarcherie/video/7352283459429092650?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “Let’s Fight” Trend: TikTok creators are teaming up with friends, coworkers, and partners to film this trend, playfully pretending to argue over lighthearted topics.

https://www.tiktok.com/@alissaarrr/video/7351804068680977670?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “Going Insane” Trend: ?TikTok creators are incorporating the audio as a soundtrack to their daily experiences, sharing moments that have left them in a whirlwind of emotions.

https://www.tiktok.com/@dickdominantor/video/7349218942134537514?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “Calming” Trend: Add this calming sound to your social media content to create a sense of tranquility.?

https://www.instagram.com/reel/C452s7do7d3/?igsh=MXN4eXZyMDg4amthZQ==

Memes ??

• The “Beyoncé’s Jolene” Meme: In her latest album, Beyoncé included a cover of the famous hit "Jolene" by Dolly Parton that took a few, let's say, artistic liberties. People took to social media to discuss and meme the two versions of the song.

https://x.com/DisasterMoviefa/status/1773746186932891686

Read about Social Media News ??

TikTok ????

• TikTok Launches New Ad Campaign to Oppose Sell-Off Bill.
• ?TikTok Expands Science-Based STEM Feed To European Users.
• Hoping to stall a ban, TikTok says it generated $14.7B for US small businesses last year.

Instagram ??

• Instagram Shares Tips To Help Create More Standout Stories.
• Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value.
• Instagram Adds New ‘Notify’ Sticker to Help Creators Maximize Connection with Fans.

??

• Elon Musk's xAI to launch Grok-1.5, offering new features to early testers on X.
• X Announces New Head of Safety as It Looks To Improve Its Moderation Processes.
• X is Developing an Updated Explore Page, Featuring Grok Summaries of Events.
• X warns that you might lose followers as it does another bot sweep.

Google ??

• Google Podcasts is shutting down soon, users urged to move to YouTube Music.
• Google sues alleged crypto scammers for luring people into investments they’d never get back.

YouTube ??

• YouTube Launches AI-Powered Skip Ahead, New Features for Live Streamers.

Facebook ??

• Facebook copies TikTok again with new vertical video format.
• Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns.

Snapchat ??

• Snap Announces 2024 Partner Summit and Lens Fest.
• Snapchat Launches ‘Advanced Partner Program’ to Help Build on Opportunities.

Threads ??

• Meta’s Testing a New Bonus Program for Threads Creators to Stimulate Growth.

Hot SaaS Tools on the Market ????

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
• Hotjar: Provides insights into website or app usage through heatmaps, session recordings, and user surveys, helping businesses optimize user experience.
• Bitwarden: A secure password management tool that allows users to store, generate, and autofill passwords across devices, enhancing cybersecurity.
• Flock: Offers chat, video conferencing, and project management features, promoting seamless remote teamwork.

Our Two Cents on Social Media Marketing ??♂?

• Regularly post high-quality content to keep your audience engaged and signal to algorithms that you're an active user.
• Prioritize content quality over quantity. Algorithms favor content that resonates with users and prompts meaningful interactions.
• Understand each platform's unique algorithms and optimize your content accordingly. What works on one platform may not work as effectively on another.
• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!