You Can Now Edit Tweets?! ??

Twitter Releases Much-Anticipated Feature

It's finally happening!???

Last week Twitter announced that an 'edit tweet' feature is in the works for the platform. Twitter bosses say that once the feature is available, users will be able to edit their tweets for up to 30 minutes from posting. Users can only edit their tweets five times within this period.

The reason the update is being conducted in this way is due to concerns from users?that the feature could be?abused to facilitate misinformation?(e.g. politically). The platform's experts are currently observing user behaviour in an effort to minimise any weirdness, scams?or false information - and will use this information to determine any changes that may need to be made, such as the amount of edits allowed or the time frame.?

?You'll also be able to see that edited tweets have a label attached to them, with the option to go in and view the history of the tweet and all of its changes.?

The update will roll out first to Twitter Blue subscribers in New Zealand, then will be pushed to users in Australia, Canada and the U.S once Twitter?learns more about?user behaviour.?

?? Weekly Bitesize tip ??

Having a strong understanding of your target audience is essential when marketing your product or service online.?

Who are your audience??What are their interests, needs, and desires? Where do they spend their time?

To identify and interpret the needs of?your customers, you may want to conduct market research.??This can be as simple as sending a survey or poll to?some of your existing customers. You'll use this data to create?buyer personas?and a customer journey, which predicts the steps a potential customer takes on the path from anonymous shopper to loyal purchaser.

You'll want to define customer segments, based on factors like age, gender, occupation, income, location, and interests. With your ideal customer in mind, you can begin to create targeted marketing campaigns that pique their interests.?

And don't forget customer feedback, i.e., google reviews: this is a great source of data you can use to improve your offerings and your brand's customer experience, as well as your reputation as a brand.

???Blaze Media News???

One of the odd things?the office have been getting involved in this week has been measuring reach. Not reach as in?social media reach?(although, we have?been doing that too, promise?), reach as in wingspan! ??

We've concluded that Paul's reach was the biggest at 193cm, with Mustafa coming in close second at 188cm.???

Yes, we've seriously been doing this.?

One of our other?favourite break time activities?has also been competing to see how many words we can type per minute. The winner so far is JP, with 85 WPM at 92% accuracy, however Bec has wiped the floor with the rest of us at 60 WPM at 100% accuracy!?

Training News

Working in association with?Training Unlimited?and the?LCRCA, we will be hosting fully funded training courses on marketing and digital sales for?any business?in the Liverpool City Region!??

Our hospitality training course received so much interest that we are thrilled to be able to?open the availability of this training to all businesses in the local area!

To learn more about this exciting project, find out when it's happening and what it's going to involve, keep your eyes peeled on our social media profiles!?

You can also register your interest by emailing?training@blazemedia.co.uk?

Best Practices For Meta Descriptions

Our?SEO team?has put together another blog to help you get the best performance out of your SEO efforts!?

This is building on from a?previous post that we wrote about meta descriptions, and we’re going to give you some advice on precisely how you should craft your meta descriptions for the?best results?– and what you should avoid if you want to stay in Google’s good books!

Google has recently?adjusted their stance on meta descriptions and other snippets, so in this week's blog we?break this down into just the basics for you so you know exactly what you should be doing and what you should be avoiding.

Find Our Latest Blog Here ??