You can no longer hide (in marketing)
The lack of transparency is one of the things that has always driven me nuts about the discipline of marketing. I commonly joke that you go into marketing so that no one can figure out what you do. I can tell you from a business owner’s perspective, that’s immensely frustrating.
When you hire a marketing firm or another marketing staff role, you never quite know what you’re going to get.
John Wanamaker is attributed with the famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The good news? Those days are over! However, we now have the opposite problem: way too much information. We know how every dollar is being spent, we know everything about every engagement we create, we’re drowning in data. Now you can hide in marketing by hiding in the data.
At boomtime, we don’t hide behind the data, we follow it. We don’t reinvent the wheel, instead, we take proven marketing techniques and apply them to your business with scale and efficiency. We utilize the data we’ve collected in fuse from our work with hundreds of clients in B2B, B2C, Legal and Recruiting to tailor our strategies to fit the needs and business goals of each client.
fuse increases the productivity of your boomtime marketing strategists and engineers by 900%, empowering them to execute on the hard, everyday work in the trenches that makes marketing work.
We’re taking the mystery out of marketing with a new program that does what every business needs at a reasonable monthly subscription:
- Build your audience
- Nurture your prospects
- Stay top-of-mind
You can see how we accomplish this on our website at www.boomtime.com for just $1,995/month.
If you need a new website, upgrade to $2,495/month and we’ll also build an agency-quality, responsive website that is constantly updated and maintained.
It’s the most cost-effective return-focused marketing you’ll ever do.
This article originally appeared at: https://www.boomtime.com/you-can-no-longer-hide-in-marketing/