You can get your next client on social media, you're 5 steps away from it

Every day, grab your smartphone (computer or tablet, they work too) and comment posts on one social media.

Why one social media? Because that’s how you start. When you got used to one social media, you can add another and so on. But, at first, do?one.

Comment as much as possible. 1h a day or 1h a week if that’s the time you have. The more, the merrier. Comment on your?clients?posts, your prospects posts, your industry #, everything.

#1 Choose one social media

Don’t use all the social media platforms at once.?Start with one, master it, and then you can start another.?Only one at a time.

Which social media should you choose??There are 4 ways?to know?and you can mix them:

1.?Choose the one you prefer

It’s because you like it that you’ll be able?to keep on.?

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2.?Choose the one where your clients, prospects, audience hang out

How do you know that?

There’s a good chance that your audience is in all of them.?But the best way to know is to ask your clients, prospects and audience.

You can ask your clients during a meeting or the interview to create your ideal client avatar.

You can ask your prospects and audience on the social media you’re already using.?Post the question and give them several answers they can select, it’s easier.

You can also ask?them in your newsletter, website, survey, …

There are?many ways to ask.

3.?You can look around

Don’t post or comment, just look around.?Test?different platforms?and see if you like any or if your audience is hanging out there.

4.?Choose randomly

Try one social media.?Actually?use it, comment and post.?See for yourself how it’s going.?If you like it and you can reach?your audience, keep on.?If not, change and try another.

#2 Choose?which?# and accounts to?check

Start with your?clients'?industry.

For example, right now, I’m working with remote freelancers.?So?my keywords?would be?remote and freelancers, right?

Actually,?I started by reading posts with #remote on LinkedIn.?After a few months, I saw some posts that had both #remote and #remotework.?When I checked #remotework, I saw that it had more posts and was more relevant.?So, now, I’m reading #remotework.

But, sometimes, I think there are too many posts and that #remote might just be right.?Nothing is fixed into stone.?Try out some # and keep what you like and/or works.

Then, check your clients, prospects, audience and their influencers.?Who are they?

That’s part of the ideal client avatar and why it’s the 1st step. It’s your marketing foundation and every other step is built on it.

Start with some that you know.?As you read more and more posts, you’ll see some people who keep on posting good content.?Follow and keep checking them.

Finally, do what makes sense to you.?For?example, I’m reading posts?with #remotework or #freelance on LinkedIn?for 30 min?every day?and no specific accounts.

#3 Build the habit

You won’t get results right?away,?it’ll take months and years.?The more you spend time on it, the more content (both?comments and posts) you’ll create and the better you’ll get.

At the end of the day, it depends on the time you have.?If you have 10h a day to invest in social media, you’ll become the best at it and the most present?quickly.?But if all you got is 1h a week then that’s ok too. It’s slower but?1h a week is?already?more than 0.

Plan a time in your calendar.?May it be every week or every day.?Fix a duration.?May it be 10 min or 2h.?Don't change it.?Respect it.?Respect yourself.

After 2-3 months, adapt it.

You might be able to invest less or more time?or the time or the day you chose might not be right.

Every Thursday at 5 pm, you might be too tired.?Every day at 11 am might just be what’s right for you.

For example, I spend 30 min every day from 4 pm to?4:30 pm. It might?sometimes?change a bit.?Most of the time, it?stays the same.

At first, you might forget.

So, to remember, you can set?an alarm or make it part of an already existing routine.?I have the memory of a goldfish and have an alarm for almost?anything.?For waking up, eating, tea and social media.

Then, bit by bit, you’ll build the habit and will not need any reminder?anymore.

#4 Track the progress

Fix a goal and track it.

Attention!?Here, the goal is not the number of views or?followers.?It’s the time you?invest.?If you fix it to 30 min?every day, then it’s 30 min every day.

At first, it’s ok to not be able to do it each time.?Over time, you?will, thanks habit!

Track how many times you achieve this.?And, every 2-3 months, review your goal.

More or less time.?5min, 10min, 30 min, 1h, 2h, etc.

More or less frequently.?Every week, every day, every 3 days?

Try out and keep what makes sense in your situation.

#5 Try out different things and enjoy the process

It must be fun.

It will not be fun all the time.?But, if it isn’t fun at all, then you need to change something.?The platform, time spent, frequency, accounts, #.?Change them all or only one thing.

Try out many different things, enjoy and keep what you like, is working?and makes sense.

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This article is part of a series about digital marketing for remote freelancers.

In total, they are 7 articles, 7 steps. Each step is one digital marketing tactic. They have an order. The earlier, the more basic and necessary. They build on each other. You need the earlier steps before starting the later ones.

You can read the other articles here:

Step 1 Your Ideal Client Avatar -- 4 ways and 13 questions to work with only the best clients

Step 2 Your Ideal Client Journey -- They learn about you. They buy from you. And they buy again.

Step 4 Document on Social Media -- Too busy to post on social media? I got something for you.

Step 5 Contact Influencers -- I'm not a big brand, how do I start influencer marketing?

Step 6 Build your Website -- But isn't building your website too much for a freelancer?

Step 7 Send your Newsletters -- Don't depend on social media algorithms, send an email

Those articles are part of a project called 'The Freelancer Jungle'.

You can check the Steps on its website.

You can subscribe to the Jungle Letters and receive all the Steps right in your inbox.

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