If you can consistently bring fresh ideas to the table and change up how you sell, you're already ten steps ahead of everyone else.

If you think marketing should hand leads off to sales and then move onto the next lead, you are WRONG.

Welcome to the new world of sales, marketing and business.

These are your new truths.

- Marketing and sales are aligned.

- The story is more important than the features.

- Data will make or break your organization.

- Messaging, messaging, messaging (written by both sales and marketing!).

- The sales cycle is circular (more on this to come in the future).

Agree? Disagree?

#ScottsThoughts

Scott Douglas Clary, MBA

All Time Most Popular Posts (Likes)

Your task as a mentor is to help someone recognize and bring out the talent and skills they have that they're not even aware of. (156,360)

A truly great boss is hard to find, difficult to part with and impossible to forget. (67,997)

You should not confuse your career with your life. (172,088)

The greatest gift of leadership is a boss who wants you to be successful.(32,571)

Time spent building relationships is never wasted. (75,589)

Empowering others is the next, most important iteration of the Leader.(68,629)

Leadership is action and impact, not position. (86,161)