You can build a tribe of loyal customers

Do you want customers that sell your product for you?

Have you ever wanted a passionate tribe of customers that evangelize your company but instead you struggle reaching your target market?

If so, you aren’t alone.

When I started out as a young designer working at startups, all the focus was on the product features. It was always a race to get the most features or the right features to compete and attract buyers. But it didn’t always work. And I kept wondering why. I soon found out why and spent the rest of my career focusing on this effort.

The problem with focusing only on features is that people don’t buy with their heads. They buy with their gut. They buy with their heart. And to appeal to their hearts, a company also needs to focus on building their brand. And I don’t mean just their logo. I mean their whole reputation.

Makes sense, right?

The problem is that some startups are so busy, they let the market write their story and create their reputation without their input. Then later they scramble to define the brand after the fact. Every company has a brand, whether it was intentional or not.?

Fortunately there’s a solution to this problem.

To build a tribe of passionate customers, you need to:

• Build a brand platform and intentionally write your story
• Make that story pervasive throughout your culture
• Effectively tell it to your market in a way that aligns with their values

Now obviously, that’s easier said than done, right?

Most companies don’t have the time or resources they need to build a proper brand platform and so it often takes months or they hire an agency to help and it doesn’t pay off the way they hoped.

That’s why I’ve created a one day workshop called Brand Envy that will bring you perfect clarity about your brand and set you up for success. At the end of the day, you will walk away with a solid footing and strategy for creating the kind of passionate fanbase that will make all the difference in the market.

If you’d like, let’s hop on a quick phone call together to see if this workshop is right for you.

Just book a time to chat that works for you: https://calendly.com/unseenpowers/15min

During that call, we’ll look at how your company can gain a solid foothold in the market that will fuel your growth and what your next step would be if you decide to work with us.?

Spots are limited and there’s zero obligation to work with me, but if we do end up being a fit, I’ll invite you to become a private client of mine and I can do the hard work of bridging the brand gap with you.

Looking forward to our chat!

Cheers,

Rob Foster

Unseen Powers