You Can Always Take One More Step

Earlier this month I had the opportunity to meet with, learn from, and work out with James Lawrence. James is also known as the Iron Cowboy. He is best known for completing 50 Ironman Triathlons in 50 States in 50 Days (straight). 

The workout he created for us was 6 different exercises, with 4 rounds. In each round the number of reps INCREASED. Now yoga is my thing, not these kinds of exercises, but when I saw the reps going UP each round I thought the guy was crazy. Ok I kinda knew he was crazy due to the 50-50-50.  

Before we started he told us that when he was doing the 50-50-50 and he thought he was totally spent (which happened a lot), he told himself “I can do one more step.” And he did indeed take one more step. Again and again and again….. until he reached his goal. 

With this strategy, I started the rounds. And each time I thought I needed to quit, James looked at me in the eyes and said, “You can keep going. Pace yourself. Don’t quit.” Through this simple thought I was able to accomplish more physically than I thought possible. 

What does this have to do with business? I also coach groups of CEO’s on growing their businesses. I often hear them tell me they don’t have enough time for the important things that will grow their business. They find excuses to stop, and they never attain the success they intend. They don’t tell themselves they can take one more step, so they never attain their goals. A wise mentor once told me, “If it’s important, you’ll find a way. If it’s not, you’ll find an excuse.”  

LEIA SHILOBOD – CEO of InTech Solutions, author of Cyber Warefare: Protecting Your Business From Total Annihilation and The Three Indisputable Rules Every Manufacturer Must Know Before Purchasing Any IT Product or Service.

As a cyber security advisor, Leia speaks frequently at venues and events such as Harvard, Pennsylvania State Department events, and Accounting and Manufacturing industry events.

Also know as the “IT Princess of Power”, Leia save mid-market firms from hackers and keeps them compliant by delivering enterprise-class IT security solutions that would otherwise be cost prohibitive.