Are you building a Business or a Movement
Charles Muthui
Challenging the status quo of team building, employee engagement, people experiences & management retreats
Entrepreneurs are driven by goals and objectives when practicing their specific crafts. As an entrepreneur your practices will either determine if you are determined to build a business or a movement. Movements are monumental and stand out in the market as compared to businesses which at times hardly creates demand or leave memorable customer experiences. When it comes to customer mind positioning, an entity that fashions itself as a movement occupies a higher position as compared to an entity that just plays business.
A movement disrupts the status quo in the market place and does not play catch up or copy and paste operational practice. An entrepreneur striving to build a movement develops outstanding ideas that are mostly called crazy by naysayers. In the global arena we have witnessed brands that have become stellar movements such as Air BnB, Uber, Facebook, LinkedIn, Apple, YouTube among others. These particular brands have revolutionized the market place through creating demand as well as introducing market shifts that have built a flock of raving fans across the world. Back home in Kenya, we have our very own Mpesa which has become not only a trend but also a movement that has transformed delivery and accessibility of financial services at the users convenience. Equity Bank also created a simplified financial services movement in the grassroots and SME sector which was previously shunned by the bigger banks.
Movements have the advantage of un-compromised loyalty from their customers who serve as brand ambassadors and marketers through referrals. It is therefore very vital to invest in customer experience in order to build a long lasting movement that will be narrated to new clients and up-coming generations in the long haul. In entrepreneurship, you can either decide to stick with mediocrity or be a game-changer brining long-lasting impact to your clients.
Let’s always remember that entrepreneurs are instruments of service to their clients and the society. As you sit back and reflect, ask yourself, ‘Are you building a business or a movement’
Happy International Women’s Day to all the women out there and a fruitful week to you all.
Charles Muthui is a business planning advisor at Adept Advisory
?Charles Muthui 2017