You are building a Brand for the longevity of your business, make it memorable, and iconic.

When you see the iconic McDonald's M, the name doesn't have to be presented to know what business the symbol is associated with. It is such an iconic symbol that the name has become irrelevant, you could remove the name and still recognize the business empire. They created the blueprint, leading the way for many others. Their vision became what we know today as the fast food industry. The American Dream, all started with a tiny vision. Not only did they want to serve you cheap good food, but they also wanted to be able to serve it quickly in large volumes to serve many customers as fast as possible. This concept reminds me of Henry Ford's car production line in a new industry concept. Fast Food rather than automobiles. To have the supply, keep it fresh while being able to produce the demand for the product. A big gamble that could have massively failed if it had not been executed perfectly. This enabled many consumers who did not have to be upper class to enjoy the luxuries of life. The manufacturing and production era is one of my favorite times in history from the rise of so many American families to the middle class to the poverty-riddled workers that had no other option but to strike to fight for their rights. The rise of health care, and the reconstruction of toxic work environments.

Starting a business in 2024 can be a scary time, especially if the business concept has not been developed and you have a vision no one has discovered or put into action. You have so many challenges you have to face. Finding the creator of your prototype, the process that needs to be laid out perfectly from start to finish, the patent, trademark, or copyright attorney, and then you need funding. This can all be so overwhelming, in itself, and if it is not an overnight success as many businesses are not, but seem to blow up overnight, that entrepreneur has probably been at this for years, and also probably failed at many things, even what they become good at before they become an "overnight success" you have to have the endurance to keep at it, not give up on your dream to make it a reality, be able to pivot with the ever-changing tech world and the economy. Most while raising a family, holding a regular job while continuously investing in yourself instead of being able to enjoy all the fun things in life you see your family and friends plastering on social media. Let's face it, it can be a really depressive time in your life. You will ask yourself, why haven't I made the return I need? I thought I would be further than I am. I was sure that was going to work or that others would see your vision and love it, that it would take off and your life would now be financially secure, and you would be able to live a little more free. To have more time, but in reality, you lose time, until you get to that point. There will be unforeseen obstacles, strangers will believe in you more than your friends and family. Friends and family, you may lose connection because they may ask you for free things or expect everything at your cost. You lose people you love by growing into your business, it is just a part of the growth and the vision you have and the lack of their understanding and or support. Your consumers will most likely be people you do not know. You have now become a president, which requires you to be an expert in your area of business, a marketing expert, an accountant, and so much more until you have grown enough to hire the experts and maybe even employees. A one-man band. There are also many positives of a start-up business in 2024 now that we are past the sleepless nights and the Roman noodle diets.

There are so many ways to conduct business. How much can you give for a dollar or how much can you get from a dollar? I like Henry Ford's logic and thought process which gave so many American families the ability to afford transportation. He wanted to give as much as he could for his dollar to his consumers. This created a huge demand for his product, leading to the production line's invention. Look at the automobile industry, if he was not able to succeed in providing good quality affordable transportation to consumers, would the industry be to the world what we know it as today? My point is to listen to yourself, take advice, and digest it, but it does not mean you have to apply all of the information we take in on a day-to-day basis. Keep true to your vision, and most of all don't give up, keep trying, get up when you get knocked down, and keep trying. Be purposeful in your intention and direct in what your product or process can do for your consumer.

Make your brand iconic, you can do this by sticking with what you pick, making the logo also the brand, not just the name. Keep it simple and to the point, with smooth colors, that are not too busy. There are so many professionals and platforms like Placeit, Canva, and so many more that are wonderful for digital ads and logo creation, where you plug in your information and have hundreds of images to choose from. Think of it like a chat GPT, but instead, it's a marketing agency for your business. Make the logo transferable, meaning you can change the color to fit different backgrounds. Easy on the eyes and easy for everyone to understand. Think on a mass scale, like taking a poll, what the popular vote would be, and ask for honest input from those you trust.

Build a Brand can help you create your white-label products or private-label resale. We can build your store with your vision branded specifically to you and your needs then hand you the keys to your new online venture.

We also build professional websites.

Cheers my dears here's to laying the foundation for your 2025 Plans.

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