Are You Building a Brand Or Just a Funnel?
Henry Kaminski Jr.
Founder of Brand to Table | Helping Restaurants + Hospitality Brands Boost Sales with: Marketing/ Brand Strategy | Creative + Content Direction
If I told you that your funnel was down, you would probably rush to get it back up, wouldn’t you?
Maybe a URL broke or your SSL certificate expired.
Whatever the reason, you’d probably go into a massive panic (especially if you’re running some serious ads to it lol) because every minute that it’s down, you’d be losing leads or subscribers or sales.
WAIT, WHAT?!?
Your funnel isn’t bringing you any leads?
And it isn’t capturing optins?
And it isn’t selling ANYTHING?
Are you sure it isn’t down?
I don’t know…
It sounds to me like it’s pretty damn broken.
Look at it this way…
If you hired someone to sell for you and paid them month after month after month after month, and they didn’t bring in any business, would you keep paying him?
No. You’d probably fire his ____ ??
It’s the same with your funnel.
If you’re investing time and money in your funnel and it’s just sitting there doing nothing, it needs to be fired.
Your funnel is your ultimate sales and marketing tool.
It should be bringing in leads, or subscribers, or selling products.
If it’s not doing that, it’s broken.
So let me ask you this…
Where are you focusing your energy?
Are you trying to build a funnel before your brand?
Let me ask you this.
Would you jump on a plane if the pilot came on and said, “Good morning folks, I overslept last night and forgot to calculate my route, so I’m just going to wing it to our destination.”
I don’t know about you, but my a@# isn’t getting on that plane lol.
That may be the issue right there.
One reason why your funnel might not be getting any love is because it looks and feels like a funnel and not even a real business.
There’s no brand (personality) backing it up.
I don’t know if you noticed, but a lot of the funnels I’ve seen out there that are absolutely crushing it are the ones back by BRAND.
Organify…
Lady Boss…
The Bullet Proof Brand…
They’re all crushing it because they built the brand first, then the funnel.
So before you start pointing fingers at the funnel, maybe you need to redirect that finger back to you and ask yourself, “Am I building a brand or just a funnel?”
Need help building your brand?
Book a call with me right now and let’s get you some help!
Here’s the link: www.uniquedesignz.net/brandingbreakthrough
The Doc
Henry K “The Brand Doctor”