Are YOU a "Breaker"?

What is a breaker anyway, and why are they important?- An Except from my new book 'Breakers'

"The Breaker differentiates his or herself from competitors in one simple but powerful way: Breaking the rules and standards to create connections that lead to innovation. The Breaker breaks away from the pack through originality and value production. It’s the proactive approach that becomes important here. Breakers are not repairmen or technicians making sure the machine keeps running at its current pace. Breakers are circumventing, upheaving, and disrupting the current models and practices in ways that are frightening to those who have been doing the same thing over and over again for years (and liking it). Redundancy is useless to the Breaker. What’s the use of reliability if it’s not going to increase your margins eventually?

What I'm saying is, "If it ain't broke, break it."

More importantly break it before someone else does because the new enabling technologies, ultra-competition, and hyperconnectivity are completely changing how we deliver innovative value. This transforming landscape is defined by drastic shifts in how leaders approach markets and industries."