The "YOU" Brand and how build it!

"You need to work on your brand within the company."

"You need to be more visible."

Ha! Who hasn't heard these words during a performance review before. I certainly used them before and told people that they have to go for it, to get noticed by senior leadership or to get their name out. Especially when working outside the reach of HQ.

But that's yesterday's news! The new challenge is that the coffee machine chat with the VP, SVP, ELT or CxO is a thing of the past. Now - in the world of working remotely - it's even more crucial. To get noticed. To get your name out.

A few weeks ago my mentee asked me how I go about building my personal brand. I gave him a longwinded answer - that it doesn't happen over night, that you constantly need to work on it and, that you need to consistent. But more importantly, that you need to know what you bring to the table - what defines you or what your USP 's are. Once you know that, your next move is to make sure that people know you're accessible.

In all honesty, it was a half-baked, non-scientific answer! Which prompted me to do some research on personal branding and found a few sources (ranging from Harvard Business Review , Indeed , 米高蒲志 , to LinkedIn ) that could be of interest. In a nutshell, I hope they will help you navigate the intricacies of personal branding and unleash its potential.

But before we go there - what is a personal brand?

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” A personal brand is the unique combo of skills and experiences that make YOU. It is how you present yourself.?And with that, we're back at what defines you. What your USP's are.

Personal branding has emerged as a game-changer for individuals looking to carve a distinct identity, both professionally and personally. With the constantly evolving job market and increasing competition, building a robust/strong personal brand has never been more crucial. To be clear: This has nothing, and I say absolutely nothing, to do with #instagram, #tiktok etc branding. As matter of fact, in many instances some posts are very career limiting.

So here we go with the findings....

Building Your Personal Brand at Work: A Strategic Approach

Building a personal brand within your organization can significantly impact your career growth. The Harvard Business Review's article, "How to Build Your Personal Brand at Work," provides some valuable insights on that.

I mentioned consistency at the beginning. Consistent performance is the bedrock of personal branding. You need to strive for excellence in your tasks and responsibilities. (Half-baked deliverables won't cut it). Embrace challenges and opportunities.

Key component: Networking is a powerful tool to expand your brand's reach within the company. Engage with colleagues from cross-functional departments.

Unleashing the Power of Social Media: 12 Easy Steps

Social media has no doubt revolutionized personal branding. Providing a platform to showcase skills and expertise. But, also to communicate with an audience. Bernard Marr 's article on LinkedIn, "12 Easy Steps to Build Your Personal Brand on Social Media," offers practical some guidance on leveraging various social media platforms effectively. Watch his video!

Harnessing Online Platforms: Indeed's Guide

An authentic online presence is crucial for personal branding success. Indeed's article "How to Create a Personal Brand" underscores the significance of presenting yourself genuinely and professionally. Two very important aspects; again, especially during the interview process. Good people will immediately see through the BS.

Strategies for Career Progression: Michael Page's Expert Tips

Career progression is often intertwined with personal branding. Michael Page's article on "Building Your Personal Brand: Tips and Strategies" delves into actionable strategies to advance your career through personal branding.

Authenticity is the cornerstone of personal branding.

Conclusion

From defining our unique value proposition to harnessing the potential of social media, each aspect contributes to crafting a brand identity. By consistently showcasing our expertise, staying true to our values, and engaging with our audience, we can unlock new opportunities and achieve personal and professional success. In a nutshell: Embrace your uniqueness! Tell your story! Be consistent. Be confident when embarking the journey of mastering your personal brand!

Avior Partners #personalgrowth #interviewing #personalbranding #socialmedia #branding