ARE YOU A BRAND CONTENT MARKETER? 2016! YOU GOTTA EVOLVE NOW!

The New Year starts with a lot of resolutions which gives you a sense of freshness in thoughts and deeds. I’m sure it Sounds weird right? Yeah!!! That’s basically because we just end up making resolutions and never follow them. But lets begin this year with some practical resolutions in adapting to Practical Trends in Brand content Marketing. But heres something you need to look at before you adapt to the practical trends.

Define what’s Practical to you? Sounds either confusing or tough. Am I right? Yes! At least for the most of you reading it you haven’t thought of evolving yourself with the industry.
Now the best results of your efforts are directly dependent of what your definition to the word “Practical” is.

Now let me drive you through a few practical trends of the Brand content marketing .

• Understand what content your brand needs to be marketed.

Let your mind to the extremes to where it can think upto and you have almost made it to understanding where you stand . It’s extremely important for a Brand Content Marketer to be a thought leader which helps you understand what suitable and laser focused content your user is looking at. The users are becoming more smarter with what content hits their eyesballs first and of course how it does. So, Does the first impression of your content serve the purpose of your brand building; are you still in the small ecosystem of where you’ve been for the past few months or probably years? Well, if you can answer this to yourself, you have been practical enough to start with being a Brand Content Marketer.

• The More mobile, the more you benefit

Unlike the late 1990’s or even the early 21st century we see a whooping increase in the number of mobile applications and paralleled with the increase in the number of users using mobile for various purposes. Marketers often get into the rat race of building additional mobile utilities which results to nothing. Rather you are highly recommended to use Google Analytics for a start and strategize the experience of your user based on the target market which could include a fully responsive website which caters to the precise needs of your mobile user.

• Balanced qualitative content rules

2016 will see a trend of balanced quality content and a rise in the number of people adapting to micro- blogging and small targeted content. We often notice marketers using the words like Sale, Discount, Campaign these words tend to make your user feel that they are directly targeted to extract a sale. Try and avoid sale centric words as much as you can, rather focus on delivering value based content to your target customer and build a qualitative relationship with a tailored approach. Doesn’t this sound better than getting a sense of feeling of your efforts suffering?

• Think beyond facebook presence and blogs

The market saw an unbelievable increase in the number of blogs and bloggers in the early 21st century followed by every Tom, Dick and Harry creating pages on facebook and ending up inviting friends and talking about it with a belief of facebook being the best online marketing platform. Yes, It was! But not anymore. Unlike facebook today the world is seeing so many other better social media platforms providing you can opportunity to market your brand in a more targeted manner and these platforms are tailored to deliver your content more efficiently. With utilities like #hashtags on twitter and the Pin it feature on pinterest the content marketing with

see can impeccable change in the days to come. Often marketers tend to target an intellect group of their target, there can be no better tool which can beat LinkedIn for the same provided its strategized and executed well

• SEO continues to rule

What if Google changes its algorithms? What if the search is redefined? Can you imagine if there could be something more worse than this? I don’t really think anything could be. Yes! Its extremely important for a Brand Content Marketer to think in the future over the present to avoid the future ill happenings. Stick on to the SEO trends and make sure that you optimize your content as much as you can and as smart as you can. Do the regular site health checkups to address spammy backlinks, make plugin updates, do the assessment  of the outcomes of current optimization efforts and do a generic review of recent site admin activity to make sure everything is being handled appropriately. Proactively seeking and monitoring high-quality backlinks stands out to be one of the most important task followed with monitoring and building upon your ranked keywords to increase organic traffic.

• Podcasts, Info graphics, Slideshare= GrowthHacker

An amazing Brand content marketer is also a Growth Hacker and theres nothing wrong to also be an opportunist is what most of them call it as. Apart from the major trends above its also important to create a decent social presence of your brand on the Insta websites which majorly focus on content marketing. These presences could be using Podcasts or info graphics which still remain to be the best gamified content tool for better understanding of the users followed by having an active presence on Slide share to target a niche of users and we call them Nerds.

The best brand content marketing is a result of a collective effort of awesome content developer, a strong headed and a smart marketer, a crazy graphic designer and an able Manager who can leverage the skills out of the team and achieve the best results. I’m hoping the above script to help you evolve to be a better Brand Content Marketer and smart team players in the days to come. Gamification is catching up and it’s the next market trend. Lets us learn, practice, execute and understand the best gamification trends in