Are you being nudged? An introduction to nudge theory in marketing.
Jessica Shailes
Helping businesses attract their ideal customers. If you’re not sure where to start with your marketing get in touch to claim a free marketing review.
Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know!??
Nudge Theory is a behavioural science concept focusing on how subtle interventions shape decision-making and behaviour.?
In marketing, this concept is incredibly powerful. Imagine crafting campaigns and strategies that gently steer consumers towards desired actions, like making a purchase or engaging with a brand, simply by understanding and applying subtle psychological cues. By doing so, marketers can enhance consumer engagement, improve conversion rates, and ultimately drive business success. Some of these concepts may be familiar to you. Over the next few videos, we will dive deeper into how you can apply Nudge Theory to your marketing efforts specifically:?
And how you can ethically influence consumer behaviour.??
I’ll see you next week when we delve into “anchoring” and its application in pricing strategies.??
Join the live talk on 10th July
The Nudge Effect: Psychological Strategies for Effective Marketing
If this topic has piqued your interest and you're based in the South Coast of England, why not join us for a long talk on the subject? I'll be one of three speakers at FSB Southampton Talks at Barclays Eagle Lab Southampton on Wed, 10 July 2024, 16:00 – 18:00.
Want to watch this week's marketing minute?
Brand messaging specialist | Copywriter + designer ?? | Educator | Helping coaches, consultants, and creatives win with their words—online and in person | Star Wars nut | ?? ?????? ?? ????
4 个月I was not familiar with Nudge Theory so cool to learn something new (every day!). It makes perfect sense as applied to marketing.
Interesting insights on Nudge Theory in marketing! ?? Excited to see more about Anchoring, Social Proof, and Scarcity. If you need help ensuring your business is protected, let's connect!