Are You Being Manipulated Without Knowing It?

In a world overflowing with information, what you don't know might be controlling you.

Every day, we scroll through endless feeds, bombarded by headlines crafted to shock, outrage, and captivate. I'll admit, I used a similar tactic to hook you with this post's title. But have you ever stopped to ask yourself why you click? The answer goes beyond mere curiosity—it's woven into the fabric of human nature.

Our digital landscape exploits our deepest instincts, serving up a potent cocktail of affirmation and drama that's hard to resist. This isn't just a modern inconvenience; it's a crisis that’s reshaping how we perceive each other, global events, and the critical issues affecting our daily lives and work.

The term "fake news" isn't just making headlines anymore—it has become the headline itself, contributing to a society increasingly divided by misinformation and overwhelmed by a flood of noise. As we delved deeper into this issue, we realized that the root problem wasn't simply the spread of false information; it was the lack of context surrounding the information people consumed. Stories were being stripped of nuance, leaving audiences with fragmented, often misleading, pieces of the truth. This lack of context creates a distorted view of reality, fueling misunderstanding and deepening divides. It became clear to us that the real crisis wasn't just about the quality of information but about how context—or the absence of it—was shaping people's perceptions. This realization inspired us to rethink how people engage with information, setting us on a mission to equip them with the tools to see the full picture and better understand the world around them.

At first, our goal seemed straightforward: help people break free from their information bubbles. We envisioned a world where news didn’t just reinforce beliefs, but broadened perspectives. However, we soon encountered a formidable challenge—human nature. The lure of sensationalism is hardwired into us, making the fight against misinformation feel like a battle against gravity.

Still, we pressed on. We evolved from simple news aggregation to pioneering what we now call "contextual intelligence." Our focus shifted to connecting seemingly unrelated data points, moving beyond news headlines to other forms of public information, distilling core truths, and tracking how narratives evolve. Our technology identifies anomalies and presents the full story—not just sensationalized moments, but the truth as it unfolds.

Transparency has become our guiding principle, driving us to make the bold choice to build in public. We've worked tirelessly to develop innovative methods for indexing the web and classifying content, empowering users with greater control over how they stay informed. With over 30 customizable filters, we’re helping our users cut through the noise and focus on what truly matters. Unlike platforms driven by engagement metrics, our time-based algorithm prioritizes clarity, not endless scrolling.

At the heart of our technology is an expansive knowledge graph—a powerful tool that maps the intricate connections and relationships between companies, people, places, and global events. This allows users to trace the ripple effects of major players and uncover hidden links that reveal the bigger picture, surfacing the non-obvious.

The launch of ChatGPT in September 2022, followed by the generative AI revolution it sparked, brought both new challenges and opportunities to the information landscape. We realized that even the most advanced AI lacks context—it’s simply a powerful data processor without a true understanding of the present moment. By integrating AI into the core of our product strategy, we've supercharged our ability to sift through vast amounts of data while preserving the nuance essential for human understanding or LLM consumption, all while keeping timely and relevant context.

Today, Perigon is more than just an information platform or data company—it’s the engine for providing context in our complex world. From academic researchers to Wall Street traders, our technology empowers individuals, organizations, and AI-powered applications to make informed decisions in real-time, cutting through the chaos and confusion caused by information overload.

Our new .io domain and home at perigon.io reflect our core purpose: transforming raw global data (the “input”) into actionable insights (the “output”). This is just the beginning. We’re building integrations and agentic systems to seamlessly incorporate contextual intelligence into your daily workflows, developing APIs for industry-wide access, introducing new data sources, and rolling out AI-driven tools to automate complex decision-making processes.

In an age where information overload is the norm, Perigon offers a fast track to clarity. We're not just delivering data; we’re providing the context that makes information truly meaningful.

Are you ready to see the world in context?

Join us at perigon.io as we continue to find new and better ways to help people make sense of our noisy world. Because in the end, context isn't just part of the story—it is the story.